Automate Instagram with Hermes Agent

Schedule feed posts, stories, and reels, manage trial reels and collaborator tags, and grow your Instagram presence — all from the command line or through your AI agent.

Setup Guide GitHub

Please make sure there is always a human in the loop.

Post to Instagram in Seconds

Terminal

# Install the skill
npx skills add gitroomhq/postiz-agent

# Set your API key
export POSTIZ_API_KEY=your_api_key

# Find your Instagram integration
postiz integrations:list

# Upload an image
RESULT=$(postiz upload photo.jpg)
IMAGE_URL=$(echo "$RESULT" | jq -r '.path')

# Schedule an Instagram feed post
postiz posts:create \
  -c "New post! #photography #instagood" \
  -m "$IMAGE_URL" \
  -s "2025-01-15T10:00:00Z" \
  --settings '{"post_type":"post"}' \
  -i "your-instagram-integration-id"

Instagram-Specific Features

📷

Feed Posts

Publish photo and video posts to your Instagram feed with captions, hashtags, and location tags. Schedule for optimal engagement times.

📱

Stories

Share ephemeral content with Instagram Stories. Upload images or videos that disappear after 24 hours.

🎬

Trial Reels

Test content with trial reels that have limited initial reach. Graduate to full distribution manually or automatically based on performance.

🤝

Collaborator Tags

Tag collaborators on your posts to co-author content. The post appears on both profiles, doubling your reach.

📊

Graduation Strategy

Control how trial reels graduate to full reach. Choose MANUAL for hands-on control or SS_PERFORMANCE for automatic promotion.

📅

Scheduled Posting

Schedule posts and stories with precise timestamps. Plan your Instagram content calendar and let Postiz handle the publishing.

How It Works

Find Your Instagram Integration

List your connected accounts and grab your Instagram integration ID. You can also fetch available settings to see what options are supported.

Discovery

# List all integrations
postiz integrations:list

# Filter for Instagram
postiz integrations:list | jq \
  '.[] | select(.identifier=="instagram")'

# Get Instagram settings schema
postiz integrations:settings <instagram-id>

Upload Your Media

Upload your photo or video to get a public URL. Instagram requires media to be accessible via HTTPS. Supports JPG, PNG, MP4, and more.

Upload

# Upload image and extract URL
RESULT=$(postiz upload photo.jpg)
IMAGE_URL=$(echo "$RESULT" | jq -r '.path')

echo $IMAGE_URL
# https://uploads.postiz.com/photo.jpg

Create Your Post

Schedule an Instagram post with your media, caption, hashtags, and platform-specific settings like post type, trial reels, and collaborators.

Post Creation

postiz posts:create \
  -c "Sunset vibes #photography #nature" \
  -m "$IMAGE_URL" \
  -s "2025-03-01T18:00:00Z" \
  --settings '{
    "post_type": "post",
    "collaborators": [
      {"label": "photographer_friend"}
    ]
  }' \
  -i "instagram-id"

Instagram Settings Reference

Every Instagram post accepts these platform-specific settings via the --settings flag.

Field	Type	Required	Description
`__type`	string	Yes	Must be "instagram" or "instagram-standalone"
`post_type`	string	Yes	Content type: "post" (feed) or "story"
`is_trial_reel`	boolean	No	Post as a trial reel with limited initial reach
`graduation_strategy`	string	No	Trial reel graduation: "MANUAL" or "SS_PERFORMANCE" (auto based on performance)
`collaborators`	array	No	List of collaborator objects, e.g. [{"label":"username"}]

Common Configurations

Copy-paste these settings for common Instagram posting scenarios.

Simple Feed Post

settings.json

{
  "post_type": "post"
}

Story Post

settings.json

{
  "post_type": "story"
}

Trial Reel with Auto Graduation

settings.json

{
  "post_type": "post",
  "is_trial_reel": true,
  "graduation_strategy": "SS_PERFORMANCE"
}

Collaborator Post

settings.json

{
  "post_type": "post",
  "collaborators": [
    {"label": "cofounder"},
    {"label": "designer_jane"}
  ]
}

What is Hermes Agent?

Hermes Agent is an open-source AI agent framework by Nous Research — “the agent that grows with you.” It's a flexible platform for building and running AI agents that can execute real-world tasks.

🌱

Grows With You

Hermes Agent learns and adapts to your workflows over time. The more you use it, the better it understands your social media strategy and content style.

🔧

Open-Source Framework

Built by Nous Research, Hermes Agent is fully open-source. Customize and extend it to fit your exact social media automation needs.

⚡

Tool Execution

Hermes Agent can execute CLI tools directly. Install Postiz Agent and Hermes will discover and use all available commands autonomously.

How Postiz Works with Hermes Agent

Hermes Agent discovers Postiz through its tool execution framework. Once Postiz Agent is installed, Hermes reads the available commands and can autonomously manage your social media workflow.

✓Install Postiz Agent globally with npx skills add
✓Hermes Agent discovers Postiz through tool execution framework
✓POSTIZ_API_KEY must be set in environment
✓All Postiz commands become available as agent tools
✓Works with any compatible LLM backend

Install Postiz

# Install the Postiz skill
npx skills add gitroomhq/postiz-agent

# Set your API key
export POSTIZ_API_KEY=your_api_key

# Hermes Agent discovers Postiz
# through its tool execution framework
hermes tools list

Instagram Posting with Hermes Agent

Hermes Agent reads Postiz commands through its tool system, discovers your integrations, and handles the entire posting workflow — from content creation to scheduling.

🧠

From Any Chat App

Hermes Agent reads Postiz commands throu...

Send a message to Hermes Agent from your favorite chat app. It runs as a persistent daemon on your machine, so it picks up your message, discovers your Instagram account via Postiz, uploads the photo, and schedules the post — all while you go about your day.

Hermes Agent

You: Post to Instagram about our new
  feature launch, schedule for tomorrow
  at 9am

Hermes: I'll handle that! Let me:
  1. Find your Instagram integration
  2. Compose your post content
  3. Schedule for tomorrow 9:00 AM

  Done! Post scheduled successfully.
  Post ID: abc-123

🧠

Scheduled & Proactive

Hermes Agent supports scheduled tas...

Hermes Agent supports cron-based heartbeat tasks. Set up a recurring job that checks a folder for new photos and posts them to Instagram automatically — no manual trigger needed.

hermes-config.yaml

scheduled_tasks:
  - name: daily_social_posts
    schedule: "0 9 * * 1-5"
    prompt: |
      Check ~/content/posts for new
      .txt files. For each one, read
      the content and schedule a post
      to Instagram for today at noon.
      Move posted files to
      ~/content/published.

Why Hermes Agent + Postiz for Instagram

Hermes Agent makes Postiz a natural fit for your Instagram workflow. The agent discovers all available commands and autonomously chains them together.

✓Open-source and fully customizable for your Instagram workflow
✓Grows and adapts to your content strategy over time
✓Tool execution framework discovers Postiz commands automatically
✓Scheduled tasks for hands-free daily posting
✓Cross-post to Instagram + other platforms in a single conversation
✓Works with any LLM backend — not locked to a single provider

SKILL.md (auto-discovered)

---
name: postiz
description: Social media automation
  CLI for scheduling posts across
  30+ platforms including Instagram
metadata:
  hermes-agent:
    requirements:
      env:
        - POSTIZ_API_KEY
      binaries:
        - postiz
---

# Available Commands
- postiz integrations:list
- postiz integrations:settings <id>
- postiz posts:create
- postiz upload <file>
- postiz analytics:platform <id>

# Instagram Settings
post_type, is_trial_reel,
graduation_strategy,
collaborators

Also Works with Claude Code

Postiz Agent works as a CLI tool with any AI agent that can execute shell commands — including Anthropic's Claude Code.

Claude Code

by Anthropic

Claude reads the SKILL.md file to learn all available Postiz commands, then autonomously discovers your Instagram integration, uploads your photo, applies post type and collaborator settings, and schedules the post.

Claude Code

> Post my product photo to Instagram
  as a feed post with collaborator tags,
  schedule for tomorrow evening

Claude will automatically run:
  postiz integrations:list
  postiz upload ./product.jpg
  postiz posts:create \
    -c "Launching something new!" \
    -m "uploaded-url" \
    -s "2025-03-02T18:00:00Z" \
    --settings '{"post_type":"post",
      "collaborators":[
        {"label":"cofounder"}
      ]}' \
    -i "instagram-id"

Instagram + Other Platforms

Schedule the same content to Instagram and other platforms in a single command. Each platform gets its own settings.

Terminal

# Post to Instagram and Facebook simultaneously
postiz posts:create \
  -c "New product photo! #launch #startup" \
  -m "$IMAGE_URL" \
  -s "2025-03-01T18:00:00Z" \
  --settings '{"post_type":"post"}' \
  -i "instagram-id,facebook-id"

# Batch schedule a week of Instagram content
for day in 1 2 3 4 5; do
  postiz posts:create \
    -c "Day $day of our launch week! #countdown" \
    -m "day${day}-image-url" \
    -s "2025-03-0${day}T18:00:00Z" \
    --settings '{"post_type":"post"}' \
    -i "instagram-id"
done