Automate Instagram with Claude Code

Schedule feed posts, stories, and reels, manage trial reels and collaborator tags, and grow your Instagram presence — just by asking Claude Code.

Setup Guide GitHub

Please make sure there is always a human in the loop.

Post to Instagram in Seconds

Setup, then just ask

# One-time setup
npx skills add gitroomhq/postiz-agent
export POSTIZ_API_KEY=your_api_key

# Then just ask Claude Code:
> Post the product photo to Instagram
  with a caption, tomorrow at 6pm

Claude Code: Done! Your Instagram post is scheduled.

Instagram-Specific Features

📷

Feed Posts

Publish photo and video posts to your Instagram feed with captions, hashtags, and location tags. Schedule for optimal engagement times.

📱

Stories

Share ephemeral content with Instagram Stories. Upload images or videos that disappear after 24 hours.

🎬

Trial Reels

Test content with trial reels that have limited initial reach. Graduate to full distribution manually or automatically based on performance.

🤝

Collaborator Tags

Tag collaborators on your posts to co-author content. The post appears on both profiles, doubling your reach.

📊

Graduation Strategy

Control how trial reels graduate to full reach. Choose MANUAL for hands-on control or SS_PERFORMANCE for automatic promotion.

📅

Scheduled Posting

Schedule posts and stories with precise timestamps. Plan your Instagram content calendar and let Postiz handle the publishing.

How It Works

You describe what you want in plain language and Claude Code handles the Postiz calls for you. Here is how a typical conversation goes.

Find Your Instagram Integration

Ask Claude Code whether your Instagram account is connected. It also checks which options the platform supports.

Example conversation

> Is my Instagram account connected to Postiz?

Claude Code: Yes — your Instagram account is connected
  and ready. Want me to post something?

Upload Your Media

Upload your photo or video to get a public URL. Instagram requires media to be accessible via HTTPS. Supports JPG, PNG, MP4, and more.

Example conversation

> Draft a Instagram post about our new
  feature launch

Claude Code: Here's a draft for Instagram:
  "We just shipped something big..."
  Want me to add media and schedule it?

Create Your Post

Schedule an Instagram post with your media, caption, hashtags, and platform-specific settings like post type, trial reels, and collaborators.

Example conversation

> Yes — add screenshot.png and schedule
  it for tomorrow at 9am

Claude Code: Done! Scheduled on Instagram for
  tomorrow at 9:00 AM.

Instagram Settings Reference

Mention any of these in plain language and Claude Code sets them for you. These are the Instagram options it can apply to any post.

Field	Type	Required	Description
`__type`	string	Yes	Must be "instagram" or "instagram-standalone"
`post_type`	string	Yes	Content type: "post" (feed) or "story"
`is_trial_reel`	boolean	No	Post as a trial reel with limited initial reach
`graduation_strategy`	string	No	Trial reel graduation: "MANUAL" or "SS_PERFORMANCE" (auto based on performance)
`collaborators`	array	No	List of collaborator objects, e.g. [{"label":"username"}]

Common Configurations

Ask Claude Code for any of these common Instagram scenarios and it applies the matching settings.

Simple Feed Post

Just ask

> Post it with: Simple Feed Post

Claude Code: Got it. Applying:
  post_type: post

Story Post

Just ask

> Post it with: Story Post

Claude Code: Got it. Applying:
  post_type: story

Trial Reel with Auto Graduation

Just ask

> Post it with: Trial Reel with Auto Graduation

Claude Code: Got it. Applying:
  post_type: post
  is_trial_reel: yes
  graduation_strategy: SS_PERFORMANCE

Collaborator Post

Just ask

> Post it with: Collaborator Post

Claude Code: Got it. Applying:
  post_type: post
  collaborators: cofounder, designer_jane

What is Claude Code?

Claude Code is Anthropic's agentic coding tool that lives in your terminal. It handles software engineering tasks — writing features, fixing bugs, and answering questions about your codebase — and it can run shell commands and MCP tools like Postiz.

💻

Terminal & IDE Native

Claude Code runs in your terminal, with extensions for VS Code and JetBrains. You type what you want in plain English and it handles Postiz for you.

🔧

Agentic Execution

Claude Code plans and works through multi-step tasks on its own — discovering channels, uploading media, and scheduling posts — and asks for permission before it acts.

⚡

Parallel Tasks

Run several Claude Code sessions side by side, or spawn subagents in one. Schedule posts to different platforms while it handles other coding work.

How Postiz Works with Claude Code

Claude Code discovers Postiz through the Postiz skill or the Postiz MCP server. It reads the SKILL.md (or the MCP tool list) to learn what it can do, then chains calls together for social media workflows.

✓Install the Postiz skill, or add the Postiz MCP server with claude mcp add
✓Claude Code reads the SKILL.md and learns all Postiz commands
✓POSTIZ_API_KEY must be set in environment
✓Claude Code asks for permission before running commands
✓Works alongside your coding tasks in parallel

Install Postiz

# Option A: add the Postiz MCP server
claude mcp add --transport http postiz https://mcp.postiz.com/mcp-oauth-dynamic

# Option B: install the Postiz skill
npx skills add gitroomhq/postiz-agent
export POSTIZ_API_KEY=your_api_key

# Then just ask
claude "list my social media integrations"

Instagram Posting with Claude Code

Tell Claude Code what to post from your terminal or IDE — it discovers your integrations via Postiz and handles the entire publishing workflow.

💻

Just Ask Claude Code

Terminal and IDE integration

Tell Claude Code what to post from your terminal or IDE — it discovers your integrations via Postiz and handles the entire publishing workflow.

Claude Code CLI

$ claude "Post to Instagram about our
  new feature launch, schedule for
  tomorrow at 9am"

Claude Code: I'll handle that.
  Found your Instagram integration.
  Composing and scheduling the post.

  Done! Your post is scheduled.
  Post ID: abc-123

💻

Parallel Tasks

Multiple tasks at once

Claude Code runs headless with claude -p, so several tasks can run in parallel. Schedule posts to different platforms while it works on other coding tasks.

Claude Code Parallel Tasks

# Run multiple posting tasks in parallel
$ claude -p "Schedule a post about our
  launch to X for tomorrow 9am" &

$ claude -p "Write a LinkedIn article
  about our new feature and schedule
  for tomorrow noon" &

$ claude -p "Fix the bug in auth.ts"

# All three tasks run simultaneously

Why Claude Code + Postiz for Instagram

Claude Code's autonomous execution makes Postiz a natural fit. The agent reads the SKILL.md to understand every available command, then autonomously chains them together for Instagram workflows.

✓Runs in your terminal or IDE — just type what you want
✓Permission-based execution — you stay in control
✓Parallel task support — post while coding
✓Trial reels and graduation strategies applied automatically
✓Cross-post to Instagram + other platforms in a single session
✓Powered by Claude — Anthropic's most capable models

SKILL.md (auto-discovered)

---
name: postiz
description: Social media automation
  CLI for scheduling posts across
  30+ platforms including Instagram
metadata:
  claude-code:
    requirements:
      env:
        - POSTIZ_API_KEY
      binaries:
        - postiz
---

# Available Commands
- postiz integrations:list
- postiz integrations:settings <id>
- postiz posts:create
- postiz upload <file>
- postiz analytics:platform <id>

# Instagram Settings
post_type, is_trial_reel,
graduation_strategy,
collaborators

Also Works with Claude Cowork

Postiz works with any AI agent that can run commands or call MCP tools — you ask, the agent does the work. That includes Claude Cowork, Anthropic's desktop agent — no terminal needed.

Claude Cowork

by Anthropic

Claude Cowork reads the Postiz skill so it knows what it can do, then autonomously discovers your Instagram integration, uploads your photo, applies post type and collaborator settings, and schedules the post.

Claude Cowork

> Post my product photo to Instagram
  as a feed post with collaborator tags,
  schedule for tomorrow evening

Claude Cowork: Done! Scheduled on Instagram for
  tomorrow at 9:00 AM.

Instagram + Other Platforms

Schedule the same content to Instagram and other platforms in a single request. Each platform gets its own settings.

Example

> Post "Excited to announce our new feature!" to
  Instagram and LinkedIn tomorrow at 9am, then schedule
  a daily tip on Instagram every weekday at 10am

Claude Code: Done! Scheduled:
  - Instagram + LinkedIn: tomorrow 9:00 AM
  - Daily tips on Instagram: Mon-Fri 10:00 AM