Automate Instagram with Claude Cowork

Schedule feed posts, stories, and reels, manage trial reels and collaborator tags, and grow your Instagram presence — all from the command line or through your AI agent.

Setup Guide

Please make sure there is always a human in the loop.

Post to Instagram in Seconds

Terminal

# Install the skill
npx skills add gitroomhq/postiz-agent

# Set your API key
export POSTIZ_API_KEY=your_api_key

# Find your Instagram integration
postiz integrations:list

# Upload an image
RESULT=$(postiz upload photo.jpg)
IMAGE_URL=$(echo "$RESULT" | jq -r '.path')

# Schedule an Instagram feed post
postiz posts:create \
  -c "New post! #photography #instagood" \
  -m "$IMAGE_URL" \
  -s "2025-01-15T10:00:00Z" \
  --settings '{"post_type":"post"}' \
  -i "your-instagram-integration-id"

Instagram-Specific Features

📷

Feed Posts

Publish photo and video posts to your Instagram feed with captions, hashtags, and location tags. Schedule for optimal engagement times.

📱

Stories

Share ephemeral content with Instagram Stories. Upload images or videos that disappear after 24 hours.

🎬

Trial Reels

Test content with trial reels that have limited initial reach. Graduate to full distribution manually or automatically based on performance.

🤝

Collaborator Tags

Tag collaborators on your posts to co-author content. The post appears on both profiles, doubling your reach.

📊

Graduation Strategy

Control how trial reels graduate to full reach. Choose MANUAL for hands-on control or SS_PERFORMANCE for automatic promotion.

📅

Scheduled Posting

Schedule posts and stories with precise timestamps. Plan your Instagram content calendar and let Postiz handle the publishing.

How It Works

Find Your Instagram Integration

List your connected accounts and grab your Instagram integration ID. You can also fetch available settings to see what options are supported.

Discovery

# List all integrations
postiz integrations:list

# Filter for Instagram
postiz integrations:list | jq \
  '.[] | select(.identifier=="instagram")'

# Get Instagram settings schema
postiz integrations:settings <instagram-id>

Upload Your Media

Upload your photo or video to get a public URL. Instagram requires media to be accessible via HTTPS. Supports JPG, PNG, MP4, and more.

Upload

# Upload image and extract URL
RESULT=$(postiz upload photo.jpg)
IMAGE_URL=$(echo "$RESULT" | jq -r '.path')

echo $IMAGE_URL
# https://uploads.postiz.com/photo.jpg

Create Your Post

Schedule an Instagram post with your media, caption, hashtags, and platform-specific settings like post type, trial reels, and collaborators.

Post Creation

postiz posts:create \
  -c "Sunset vibes #photography #nature" \
  -m "$IMAGE_URL" \
  -s "2025-03-01T18:00:00Z" \
  --settings '{
    "post_type": "post",
    "collaborators": [
      {"label": "photographer_friend"}
    ]
  }' \
  -i "instagram-id"

Instagram Settings Reference

Every Instagram post accepts these platform-specific settings via the --settings flag.

Field	Type	Required	Description
`__type`	string	Yes	Must be "instagram" or "instagram-standalone"
`post_type`	string	Yes	Content type: "post" (feed) or "story"
`is_trial_reel`	boolean	No	Post as a trial reel with limited initial reach
`graduation_strategy`	string	No	Trial reel graduation: "MANUAL" or "SS_PERFORMANCE" (auto based on performance)
`collaborators`	array	No	List of collaborator objects, e.g. [{"label":"username"}]

Common Configurations

Copy-paste these settings for common Instagram posting scenarios.

Simple Feed Post

settings.json

{
  "post_type": "post"
}

Story Post

settings.json

{
  "post_type": "story"
}

Trial Reel with Auto Graduation

settings.json

{
  "post_type": "post",
  "is_trial_reel": true,
  "graduation_strategy": "SS_PERFORMANCE"
}

Collaborator Post

settings.json

{
  "post_type": "post",
  "collaborators": [
    {"label": "cofounder"},
    {"label": "designer_jane"}
  ]
}

What is Claude Cowork?

Claude Cowork is Anthropic's agentic AI tool for knowledge workers. It runs on your desktop, connects to local files and apps like Google Drive, Gmail, and DocuSign, and completes multi-step tasks autonomously.

💻

Desktop Native

Claude Cowork runs directly on your desktop, connecting to your local files and apps. No browser or cloud setup needed to manage your social media workflow.

🔗

App Integrations

Connects to Google Drive, Gmail, DocuSign, and more. Pull content from your existing tools and publish it to social media seamlessly.

🤖

Autonomous Tasks

Claude Cowork completes multi-step tasks on its own. Tell it to draft, schedule, and publish posts — it handles the entire workflow.

How Postiz Works with Claude Cowork

Claude Cowork discovers Postiz through MCP (Model Context Protocol) tool integration. Once configured, it can call Postiz commands directly from your desktop — no terminal needed.

✓Install Postiz Agent and set your POSTIZ_API_KEY
✓Claude Cowork discovers Postiz through MCP integration
✓All Postiz commands become available as tools
✓Claude Cowork autonomously chains commands for complex workflows
✓Works seamlessly with your existing desktop apps and files

Install Postiz

# Install the Postiz skill
npx skills add gitroomhq/postiz-agent

# Set your API key
export POSTIZ_API_KEY=your_api_key

# Claude Cowork discovers Postiz
# through MCP tool integration
# and can call all commands directly

Instagram Posting with Claude Cowork

Tell Claude Cowork what to post from your desktop — it connects to Postiz, discovers your integrations, and handles the entire publishing workflow without you touching the terminal.

🦀

From Any Chat App

Tell Claude Cowork what to post from you...

Send a message to Claude Cowork from your favorite chat app. It runs as a persistent daemon on your machine, so it picks up your message, discovers your Instagram account via Postiz, uploads the photo, and schedules the post — all while you go about your day.

Claude Cowork

You: Post to Instagram about our new
  feature launch, schedule for tomorrow
  at 9am

Claude Cowork: I'll handle that for you.
  1. Found your Instagram integration
  2. Composing your post
  3. Scheduling for tomorrow at 9:00 AM

  Done! Your post is scheduled.
  Post ID: abc-123

🦀

Scheduled & Proactive

Claude Cowork can be asked to perfo...

Claude Cowork supports cron-based heartbeat tasks. Set up a recurring job that checks a folder for new photos and posts them to Instagram automatically — no manual trigger needed.

Claude Cowork Task

Tell Claude Cowork:

"Every weekday morning, check my
~/content/drafts folder for new posts
and schedule them to Instagram
for noon today. Move published drafts
to ~/content/published."

Claude Cowork will autonomously:
  1. Monitor your drafts folder
  2. Read and format each post
  3. Schedule via Postiz
  4. Move files when done

Why Claude Cowork + Postiz for Instagram

Claude Cowork makes Postiz a natural fit for your Instagram workflow. The agent discovers all available commands and autonomously chains them together.

✓Desktop-native — no terminal or CLI knowledge needed
✓Connects to your local files to pull content for Instagram posts
✓Multi-step autonomy — handles discovery, composition, and scheduling
✓Works with Google Drive, Gmail, and other desktop apps
✓Cross-post to Instagram + other platforms in a single request
✓Powered by Claude — Anthropic's most capable AI model

SKILL.md (auto-discovered)

---
name: postiz
description: Social media automation
  CLI for scheduling posts across
  30+ platforms including Instagram
metadata:
  claude-cowork:
    requirements:
      env:
        - POSTIZ_API_KEY
      binaries:
        - postiz
---

# Available Commands
- postiz integrations:list
- postiz integrations:settings <id>
- postiz posts:create
- postiz upload <file>
- postiz analytics:platform <id>

# Instagram Settings
post_type, is_trial_reel,
graduation_strategy,
collaborators

Also Works with OpenClaw

Postiz Agent works as a CLI tool with any AI agent that can execute shell commands — including OpenClaw, the open-source personal AI agent.

🦀

OpenClaw

Open-source AI agent

Claude reads the SKILL.md file to learn all available Postiz commands, then autonomously discovers your Instagram integration, uploads your photo, applies post type and collaborator settings, and schedules the post.

OpenClaw

> Post my product photo to Instagram
  as a feed post with collaborator tags,
  schedule for tomorrow evening

Claude will automatically run:
  postiz integrations:list
  postiz upload ./product.jpg
  postiz posts:create \
    -c "Launching something new!" \
    -m "uploaded-url" \
    -s "2025-03-02T18:00:00Z" \
    --settings '{"post_type":"post",
      "collaborators":[
        {"label":"cofounder"}
      ]}' \
    -i "instagram-id"

Instagram + Other Platforms

Schedule the same content to Instagram and other platforms in a single command. Each platform gets its own settings.

Terminal

# Post to Instagram and Facebook simultaneously
postiz posts:create \
  -c "New product photo! #launch #startup" \
  -m "$IMAGE_URL" \
  -s "2025-03-01T18:00:00Z" \
  --settings '{"post_type":"post"}' \
  -i "instagram-id,facebook-id"

# Batch schedule a week of Instagram content
for day in 1 2 3 4 5; do
  postiz posts:create \
    -c "Day $day of our launch week! #countdown" \
    -m "day${day}-image-url" \
    -s "2025-03-0${day}T18:00:00Z" \
    --settings '{"post_type":"post"}' \
    -i "instagram-id"
done