Automate Facebook with Claude Cowork

Schedule Facebook posts, attach link previews, manage media content, and grow your page presence — all from the command line or through your AI agent.

Setup Guide

Please make sure there is always a human in the loop.

Post to Facebook in Seconds

Terminal

# Install the skill
npx skills add gitroomhq/postiz-agent

# Set your API key
export POSTIZ_API_KEY=your_api_key

# Find your Facebook integration
postiz integrations:list

# Schedule a Facebook post with a link preview
postiz posts:create \
  -c "Check this out — our latest blog post on automation!" \
  -s "2025-01-15T10:00:00Z" \
  --settings '{"url":"https://example.com/blog/automation"}' \
  -i "your-facebook-integration-id"

Facebook-Specific Features

✍

Text Posts

Publish engaging text posts with emojis, hashtags, and mentions. Perfect for quick updates, announcements, and community engagement.

🔗

Link Previews

Attach URLs to generate rich link previews with title, description, and thumbnail. Drive traffic to your website or blog.

📸

Media Attachments

Upload and attach images or videos to your posts. Share visual content that drives higher engagement on Facebook.

🏢

Page Management

Post as your Facebook Page to maintain your brand voice. Schedule content for your business page effortlessly.

📊

Analytics Tracking

Track post performance with Postiz analytics. Monitor reach, engagement, and clicks across your Facebook content.

📅

Scheduled Posting

Schedule posts with precise timestamps. Plan your Facebook content calendar and let Postiz handle the publishing.

How It Works

Find Your Facebook Integration

List your connected accounts and grab your Facebook integration ID. You can also fetch available settings to see what options are supported.

Discovery

# List all integrations
postiz integrations:list

# Filter for Facebook
postiz integrations:list | jq \
  '.[] | select(.identifier=="facebook")'

# Get Facebook settings schema
postiz integrations:settings <facebook-id>

Prepare Your Content

Write your post content and optionally upload media. For link posts, just include the URL in settings — Facebook generates the preview automatically.

Prepare

# Upload an image (optional)
RESULT=$(postiz upload photo.jpg)
IMAGE_URL=$(echo "$RESULT" | jq -r '.path')

echo $IMAGE_URL
# https://uploads.postiz.com/photo.jpg

# Or just use a link URL in settings
# for rich link previews

Create Your Post

Schedule a Facebook post with your content, optional media, and platform-specific settings like link URL for rich previews.

Post Creation

postiz posts:create \
  -c "We just launched our new feature!" \
  -s "2025-03-01T09:00:00Z" \
  --settings '{
    "url": "https://example.com/launch"
  }' \
  -i "facebook-id"

Facebook Settings Reference

Every Facebook post accepts these platform-specific settings via the --settings flag.

Field	Type	Required	Description
`__type`	string	Yes	Must be "facebook"
`url`	string	No	Link URL to attach for rich link previews

Common Configurations

Copy-paste these settings for common Facebook posting scenarios.

Simple Text Post

settings.json

{}

Post with Link Preview

settings.json

{
  "url": "https://example.com/blog/my-article"
}

Product Launch Announcement

settings.json

{
  "url": "https://myproduct.com/launch"
}

What is Claude Cowork?

Claude Cowork is Anthropic's agentic AI tool for knowledge workers. It runs on your desktop, connects to local files and apps like Google Drive, Gmail, and DocuSign, and completes multi-step tasks autonomously.

💻

Desktop Native

Claude Cowork runs directly on your desktop, connecting to your local files and apps. No browser or cloud setup needed to manage your social media workflow.

🔗

App Integrations

Connects to Google Drive, Gmail, DocuSign, and more. Pull content from your existing tools and publish it to social media seamlessly.

🤖

Autonomous Tasks

Claude Cowork completes multi-step tasks on its own. Tell it to draft, schedule, and publish posts — it handles the entire workflow.

How Postiz Works with Claude Cowork

Claude Cowork discovers Postiz through MCP (Model Context Protocol) tool integration. Once configured, it can call Postiz commands directly from your desktop — no terminal needed.

✓Install Postiz Agent and set your POSTIZ_API_KEY
✓Claude Cowork discovers Postiz through MCP integration
✓All Postiz commands become available as tools
✓Claude Cowork autonomously chains commands for complex workflows
✓Works seamlessly with your existing desktop apps and files

Install Postiz

# Install the Postiz skill
npx skills add gitroomhq/postiz-agent

# Set your API key
export POSTIZ_API_KEY=your_api_key

# Claude Cowork discovers Postiz
# through MCP tool integration
# and can call all commands directly

Facebook Posting with Claude Cowork

Tell Claude Cowork what to post from your desktop — it connects to Postiz, discovers your integrations, and handles the entire publishing workflow without you touching the terminal.

🦀

From Any Chat App

Tell Claude Cowork what to post from you...

Send a message to Claude Cowork from your favorite chat app. It runs as a persistent daemon on your machine, so it picks up your message, discovers your Facebook page via Postiz, composes the post, and schedules it — all while you go about your day.

Claude Cowork

You: Post to Facebook about our new
  feature launch, schedule for tomorrow
  at 9am

Claude Cowork: I'll handle that for you.
  1. Found your Facebook integration
  2. Composing your post
  3. Scheduling for tomorrow at 9:00 AM

  Done! Your post is scheduled.
  Post ID: abc-123

🦀

Scheduled & Proactive

Claude Cowork can be asked to perfo...

Claude Cowork supports cron-based heartbeat tasks. Set up a recurring job that checks for new blog posts and shares them on Facebook automatically — no manual trigger needed.

Claude Cowork Task

Tell Claude Cowork:

"Every weekday morning, check my
~/content/drafts folder for new posts
and schedule them to Facebook
for noon today. Move published drafts
to ~/content/published."

Claude Cowork will autonomously:
  1. Monitor your drafts folder
  2. Read and format each post
  3. Schedule via Postiz
  4. Move files when done

Why Claude Cowork + Postiz for Facebook

Claude Cowork makes Postiz a natural fit for your Facebook workflow. The agent discovers all available commands and autonomously chains them together.

✓Desktop-native — no terminal or CLI knowledge needed
✓Connects to your local files to pull content for Facebook posts
✓Multi-step autonomy — handles discovery, composition, and scheduling
✓Works with Google Drive, Gmail, and other desktop apps
✓Cross-post to Facebook + other platforms in a single request
✓Powered by Claude — Anthropic's most capable AI model

SKILL.md (auto-discovered)

---
name: postiz
description: Social media automation
  CLI for scheduling posts across
  30+ platforms including Facebook
metadata:
  claude-cowork:
    requirements:
      env:
        - POSTIZ_API_KEY
      binaries:
        - postiz
---

# Available Commands
- postiz integrations:list
- postiz integrations:settings <id>
- postiz posts:create
- postiz upload <file>
- postiz analytics:platform <id>

# Facebook Settings
__type, url

Also Works with OpenClaw

Postiz Agent works as a CLI tool with any AI agent that can execute shell commands — including OpenClaw, the open-source personal AI agent.

🦀

OpenClaw

Open-source AI agent

Claude reads the SKILL.md file to learn all available Postiz commands, then autonomously discovers your Facebook integration, composes your post with a link preview if needed, and schedules the post.

OpenClaw

> Share our new blog post on Facebook
  with a link preview, schedule for
  tomorrow morning

Claude will automatically run:
  postiz integrations:list
  postiz posts:create \
    -c "New on our blog: How to..." \
    -s "2025-03-02T09:00:00Z" \
    --settings '{"url":
      "https://example.com/blog/
      how-to-automate"}' \
    -i "facebook-id"

Facebook + Other Platforms

Schedule the same content to Facebook and other platforms in a single command. Each platform gets its own settings.

Terminal

# Post to Facebook and Instagram simultaneously
postiz posts:create \
  -c "Big announcement! Check out our latest update." \
  -m "$IMAGE_URL" \
  -s "2025-03-01T10:00:00Z" \
  --settings '{"url":"https://example.com/update"}' \
  -i "facebook-id,instagram-id"

# Batch schedule a week of Facebook content
for day in 1 2 3 4 5; do
  postiz posts:create \
    -c "Day $day tip for growing your business!" \
    -s "2025-03-0${day}T10:00:00Z" \
    --settings '{}' \
    -i "facebook-id"
done