Post to Google My Business from Claude Cowork

Claude Cowork can publish and schedule Google Business Profile posts through Postiz. Add the Postiz connector to Cowork once, then describe a standard update, an event with dates, or an offer with a coupon code, plus the call-to-action button you want. Cowork sets the matching fields and schedules the post from the Claude desktop app without a terminal.

Setup Guide

Please make sure there is always a human in the loop.

How to post to Google My Business from Claude Cowork

Add Postiz to Claude Cowork once as a connector, then ask for Business Profile updates, events, and offers in plain language. Cowork calls Postiz for you and confirms what it scheduled.

Setup, then just ask

# One-time setup in Claude Cowork (no terminal)
# Cowork tab > Customize > Connectors > + Add custom connector
#   Name: Postiz
#   URL:  https://mcp.postiz.com/mcp-oauth-dynamic
# Sign in to Postiz and approve access

# Then just ask Claude Cowork:
> Post a 20% off offer to our Google
  Business Profile, valid through Sunday

Claude Cowork: Done! Your Google My Business post is scheduled.

What can Claude Cowork do on Google My Business?

Claude Cowork can use every Google My Business option that Postiz exposes. Describe the result you want and Cowork picks the matching settings.

📣

Business Posts

Publish standard business updates that appear on your Google Business Profile. Keep customers informed about news, products, and services.

📅

Event Promotion

Create event posts with title, start and end dates, and times. Promote workshops, sales events, grand openings, and more.

🏷️

Offers & Coupons

Share special offers with coupon codes, redemption URLs, and terms. Drive foot traffic with exclusive deals and promotions.

🔗

Call-to-Action Buttons

Add CTA buttons like Book, Order, Shop, Learn More, Sign Up, Get Offer, or Call. Drive customer actions directly from your posts.

📍

Local SEO Boost

Regular Google My Business posts improve your local search ranking. Stay active and visible in Google Maps and local search results.

⏰

Scheduled Posting

Schedule posts with precise timestamps. Plan your business updates ahead of time and maintain consistent posting frequency.

How does Claude Cowork post to Google My Business?

You describe what you want in plain language and Claude Cowork handles the Postiz calls for you. Here is how a typical conversation goes.

Find Your GMB Integration

Ask Claude Cowork whether your Google My Business account is connected. It also checks which options the platform supports.

Example conversation

> Is my Google My Business account connected to Postiz?

Claude Cowork: Yes — your Google My Business account is connected
  and ready. Want me to post something?

Choose Your Post Type

Select the type of post: STANDARD for general updates, EVENT for promoting events with dates and times, or OFFER for sharing deals with coupon codes.

Example conversation

> Draft a Google My Business post about our new
  feature launch

Claude Cowork: Here's a draft for Google My Business:
  "We just shipped something big..."
  Want me to add media and schedule it?

Create Your Post

Schedule a Google My Business post with your content, post type, and optional CTA button. Posts appear on your Business Profile in Google Search and Maps.

Example conversation

> Yes — add screenshot.png and schedule
  it for tomorrow at 9am

Claude Cowork: Done! Scheduled on Google My Business for
  tomorrow at 9:00 AM.

Which Google My Business settings can Claude Cowork apply?

Mention any of these in plain language and Claude Cowork sets them for you. These are the Google My Business options it can apply to any post.

Field	Type	Required	Description
`__type`	string	Yes	Must be "gmb"
`topicType`	string	No	Post type: STANDARD, EVENT, or OFFER
`callToActionType`	string	No	CTA button: NONE, BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP, GET_OFFER, CALL
`callToActionUrl`	string	No	URL for the call-to-action button
`eventTitle`	string	No	Event name (required when topicType is EVENT)
`eventStartDate`	string	No	Event start date in YYYY-MM-DD format
`eventEndDate`	string	No	Event end date in YYYY-MM-DD format
`eventStartTime`	string	No	Event start time in HH:MM format
`eventEndTime`	string	No	Event end time in HH:MM format
`offerCouponCode`	string	No	Coupon code for offer posts
`offerRedeemUrl`	string	No	URL where customers can redeem the offer
`offerTerms`	string	No	Terms and conditions for the offer

Common Configurations

Ask Claude Cowork for any of these common Google My Business scenarios and it applies the matching settings.

Standard Update with Learn More CTA

Just ask

> Post it with: Standard Update with Learn More CTA

Claude Cowork: Got it. Applying:
  topicType: STANDARD
  callToActionType: LEARN_MORE
  callToActionUrl: https://example.com/about

Event Post with Full Details

Just ask

> Post it with: Event Post with Full Details

Claude Cowork: Got it. Applying:
  topicType: EVENT
  eventTitle: Weekend Workshop: Getting Started
  eventStartDate: 2025-03-15
  eventEndDate: 2025-03-16
  eventStartTime: 10:00
  eventEndTime: 16:00
  callToActionType: BOOK
  callToActionUrl: https://example.com/book

Offer with Coupon Code

Just ask

> Post it with: Offer with Coupon Code

Claude Cowork: Got it. Applying:
  topicType: OFFER
  callToActionType: GET_OFFER
  callToActionUrl: https://example.com/deal
  offerCouponCode: SAVE20
  offerRedeemUrl: https://example.com/redeem
  offerTerms: Valid for new customers only. Expires March 31, 2025.

Simple Update with Call Button

Just ask

> Post it with: Simple Update with Call Button

Claude Cowork: Got it. Applying:
  topicType: STANDARD
  callToActionType: CALL

What is Claude Cowork?

Claude Cowork is Anthropic's agentic assistant for knowledge workers. It runs in the Claude desktop app on macOS and Windows (and on the web) on paid Claude plans, uses the same agentic architecture as Claude Code without a terminal, and can read local files, use connectors, and run multi-step tasks such as posting to Google My Business through Postiz. It is not the same as Claude Code (the terminal agent) or the Postiz connector in Claude.ai; read the full comparison on the Claude Cowork hub.

💻

Desktop Native

Claude Cowork runs directly on your desktop, connecting to your local files and apps. No dashboard tabs or terminal needed to manage your social media workflow.

🔗

App Integrations

Connects to Google Drive, Gmail, DocuSign, and more. Pull content from your existing tools and publish it to social media seamlessly.

🤖

Autonomous Tasks

Schedule recurring tasks with cron jobs. Claude Cowork can post your Google My Business updates on a schedule without you having to ask each time.

How Postiz Works with Claude Cowork

Postiz is an MCP server, and Claude Cowork supports custom connectors over remote MCP. Add the Postiz link once in Customize, then Connectors, sign in with OAuth, and Cowork sees the Postiz tools for listing channels, uploading media, scheduling Business Profile updates, events, and offers, and reading analytics. No API key or terminal is needed.

✓Open the Cowork tab, then Customize, then Connectors, and add a custom connector named Postiz
✓Paste the Postiz MCP link and sign in to Postiz when prompted (OAuth, no API key)
✓Cowork discovers the Postiz tools automatically, including your connected Google My Business channel
✓Ask in plain language; Cowork chains upload, settings, and scheduling steps for you
✓Prefer the Postiz skill and CLI? Install the postiz-agent plugin instead and authenticate with postiz auth:login

Connect Postiz to Claude Cowork

# Option 1: custom connector (recommended, full toolset)
Cowork > Customize > Connectors > +
  Name: Postiz
  URL:  https://mcp.postiz.com/mcp-oauth-dynamic
  Sign in to Postiz and approve

# Option 2: official connector (posting + scheduling)
claude.ai/directory/postiz > Connect

# Option 3: Postiz skill + CLI (terminal)
npm install -g postiz
postiz auth:login

How do Google My Business workflows run in Claude Cowork?

Two ways: ask Cowork directly in the desktop app, where it can read the content from your local files, or set up a scheduled task that runs in the cloud on a timetable you choose.

From your desktop files

Local folders, Google Drive, no terminal

Point Claude Cowork at a document or media file on your computer and tell it where and when to post. It reads the file, uploads media through Postiz, applies the Google My Business settings, and schedules the result for your Google Business Profile.

Claude Cowork

You: Post a 20% off offer to our Google
  Business Profile, code SPRING20, valid
  through Sunday, link to the booking page

Claude Cowork: Building the offer post...
  1. topicType: OFFER, coupon SPRING20
  2. Redeem URL and end date set
  3. Scheduled for today at 9:00 AM

  Done! Want a Facebook version?

Scheduled tasks

Recurring Business Profile updates, events, and offers without a cron server

Type /schedule in any Cowork task to make it recurring. Scheduled tasks run in the cloud with the connectors you have set up, so your computer does not need to be awake for Cowork to post to Google My Business on time.

Claude Cowork scheduled task

/schedule

"Every Monday at 9am, post a standard update to our Google Business Profile based on ~/Content/this-week.md with a Learn more button to our site."

Claude Cowork will, on each run:
  1. Read the source file or folder
  2. Draft the Google My Business content
  3. Schedule it through Postiz
  4. Report back what it did

Why Claude Cowork + Postiz for Google My Business

Cowork brings the desktop context and the scheduling; Postiz brings the Google My Business publishing, media handling, and analytics. Together they replace a scheduler dashboard with a conversation.

✓No terminal: Postiz is a connector in the Claude app, added once
✓Reads Business Profile updates, events, and offers content from local folders and connected apps like Google Drive
✓Scheduled tasks run in the cloud on a timetable you set
✓Cross-posts Google My Business content to other Postiz channels in one request
✓Uses the same Postiz account, channels, and calendar as your dashboard and other agents

Postiz tools Cowork can call

# Discovery
integrationList        # your connected channels
integrationSchema      # Google My Business settings and limits
triggerTool            # live data (boards, flairs, lists)

# Publishing
uploadFromUrlTool      # media upload
integrationSchedulePostTool
postsListTool          # what is scheduled
postSettingsTool

# Custom MCP link only
generateImageTool, generateVideoTool, clippingTool

Also Works with OpenClaw

Postiz works with any AI agent that can run commands or call MCP tools — you ask, the agent does the work. That includes OpenClaw, the open-source personal AI agent, which reads the Postiz skill and runs the CLI rather than connecting over MCP.

🦀

OpenClaw

Open-source AI agent

OpenClaw reads the Postiz skill so it knows what it can do, then autonomously discovers your GMB integration, determines the right post type and CTA settings, and publishes the update.

OpenClaw

> Create a Google My Business event post
  for our grand opening on March 15th
  from 10am to 6pm, with a Book CTA

OpenClaw: Done! Scheduled on Google My Business for
  tomorrow at 9:00 AM.

Google My Business + Other Platforms

Schedule the same content to Google My Business and other platforms in a single request. Each platform gets its own settings.

Example

> Post "Excited to announce our new feature!" to
  Google My Business and LinkedIn tomorrow at 9am, then schedule
  a daily tip on Google My Business every weekday at 10am

Claude Cowork: Done! Scheduled:
  - Google My Business + LinkedIn: tomorrow 9:00 AM
  - Daily tips on Google My Business: Mon-Fri 10:00 AM

What can you ask Claude Cowork to post on Google My Business?

Anything you would type into the Postiz dashboard, phrased as a request. These are prompts people actually use for Google My Business.

You say to Claude Cowork	What Postiz does
`Post a 20% off offer to our Google Business Profile with code SPRING20, valid through Sunday, linking to our booking page`	Sets topicType OFFER, offerCouponCode, offerRedeemUrl, and dates
`Announce our workshop on Saturday from 10am to 1pm as an event with a Sign up button`	Sets topicType EVENT, event title and times, callToActionType SIGN_UP
`Post a standard update with the new opening hours and a Call button`	Sets topicType STANDARD and callToActionType CALL

What should you know before posting to Google My Business from Claude Cowork?

Cowork handles these rules for you, but knowing them explains why it sometimes asks a follow-up question before scheduling.

✓topicType is STANDARD, EVENT, or OFFER. Events require eventTitle plus start and end dates; offers use coupon, redeem URL, and terms.
✓Google Business Profile posts are limited to 1,500 characters.
✓callToActionType accepts NONE, BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP, GET_OFFER, or CALL; most need a callToActionUrl.
✓The __type for this channel is gmb. Connect the Business Profile in the Postiz dashboard first.

Claude Cowork and Google My Business: frequently asked questions

How do I post to Google My Business from Claude Cowork?

Add Postiz as a custom connector in Cowork (Customize, then Connectors, URL https://mcp.postiz.com/mcp-oauth-dynamic), sign in to Postiz, and describe the update, event, or offer. Cowork sets the topic type, dates, and CTA button in the Postiz settings and schedules the post. No terminal or Google API setup is needed.

Can Claude Cowork create Google Business Profile events and offers?

Yes. Say "as an event" with a date and time and Cowork sets topicType to EVENT with eventTitle, dates, and times. Say "as an offer" and it sets OFFER with the coupon code, redeem URL, and terms you give it. Standard updates need no extra fields.

Which call-to-action buttons can Cowork add?

Postiz supports BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP, GET_OFFER, and CALL, or NONE. Tell Cowork which button you want and the URL it should open, and it sets callToActionType and callToActionUrl. The CALL button uses the phone number already on your Business Profile, so it needs no URL.

Is this different from posting with Claude Code?

The Postiz settings are identical. Claude Code is Anthropic's terminal agent and connects with a claude mcp add command or the Postiz CLI. Claude Cowork is the desktop agent, so Postiz is added as a connector and you describe the offer or event in plain language.

Can Cowork schedule recurring Business Profile posts?

Yes. Cowork scheduled tasks run in the cloud on a schedule you set, so you can ask for a weekly update every Monday at 9am or a monthly offer on the first of the month. Each run drafts the post from your notes and schedules it through Postiz.

Related guides

More Claude Cowork platform guides

Google My Business with other tools

Start posting to Google My Business

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