Automate Instagram with Paperclip

Schedule feed posts, stories, and reels, manage trial reels and collaborator tags, and grow your Instagram presence — all from the command line or through your AI agent.

Setup Guide Paperclip

Please make sure there is always a human in the loop.

Post to Instagram in Seconds

Terminal

# Install the skill
npx skills add gitroomhq/postiz-agent

# Set your API key
export POSTIZ_API_KEY=your_api_key

# Find your Instagram integration
postiz integrations:list

# Upload an image
RESULT=$(postiz upload photo.jpg)
IMAGE_URL=$(echo "$RESULT" | jq -r '.path')

# Schedule an Instagram feed post
postiz posts:create \
  -c "New post! #photography #instagood" \
  -m "$IMAGE_URL" \
  -s "2025-01-15T10:00:00Z" \
  --settings '{"post_type":"post"}' \
  -i "your-instagram-integration-id"

Instagram-Specific Features

📷

Feed Posts

Publish photo and video posts to your Instagram feed with captions, hashtags, and location tags. Schedule for optimal engagement times.

📱

Stories

Share ephemeral content with Instagram Stories. Upload images or videos that disappear after 24 hours.

🎬

Trial Reels

Test content with trial reels that have limited initial reach. Graduate to full distribution manually or automatically based on performance.

🤝

Collaborator Tags

Tag collaborators on your posts to co-author content. The post appears on both profiles, doubling your reach.

📊

Graduation Strategy

Control how trial reels graduate to full reach. Choose MANUAL for hands-on control or SS_PERFORMANCE for automatic promotion.

📅

Scheduled Posting

Schedule posts and stories with precise timestamps. Plan your Instagram content calendar and let Postiz handle the publishing.

How It Works

Find Your Instagram Integration

List your connected accounts and grab your Instagram integration ID. You can also fetch available settings to see what options are supported.

Discovery

# List all integrations
postiz integrations:list

# Filter for Instagram
postiz integrations:list | jq \
  '.[] | select(.identifier=="instagram")'

# Get Instagram settings schema
postiz integrations:settings <instagram-id>

Upload Your Media

Upload your photo or video to get a public URL. Instagram requires media to be accessible via HTTPS. Supports JPG, PNG, MP4, and more.

Upload

# Upload image and extract URL
RESULT=$(postiz upload photo.jpg)
IMAGE_URL=$(echo "$RESULT" | jq -r '.path')

echo $IMAGE_URL
# https://uploads.postiz.com/photo.jpg

Create Your Post

Schedule an Instagram post with your media, caption, hashtags, and platform-specific settings like post type, trial reels, and collaborators.

Post Creation

postiz posts:create \
  -c "Sunset vibes #photography #nature" \
  -m "$IMAGE_URL" \
  -s "2025-03-01T18:00:00Z" \
  --settings '{
    "post_type": "post",
    "collaborators": [
      {"label": "photographer_friend"}
    ]
  }' \
  -i "instagram-id"

Instagram Settings Reference

Every Instagram post accepts these platform-specific settings via the --settings flag.

Field	Type	Required	Description
`__type`	string	Yes	Must be "instagram" or "instagram-standalone"
`post_type`	string	Yes	Content type: "post" (feed) or "story"
`is_trial_reel`	boolean	No	Post as a trial reel with limited initial reach
`graduation_strategy`	string	No	Trial reel graduation: "MANUAL" or "SS_PERFORMANCE" (auto based on performance)
`collaborators`	array	No	List of collaborator objects, e.g. [{"label":"username"}]

Common Configurations

Copy-paste these settings for common Instagram posting scenarios.

Simple Feed Post

settings.json

{
  "post_type": "post"
}

Story Post

settings.json

{
  "post_type": "story"
}

Trial Reel with Auto Graduation

settings.json

{
  "post_type": "post",
  "is_trial_reel": true,
  "graduation_strategy": "SS_PERFORMANCE"
}

Collaborator Post

settings.json

{
  "post_type": "post",
  "collaborators": [
    {"label": "cofounder"},
    {"label": "designer_jane"}
  ]
}

What is Paperclip?

Paperclip is an open-source orchestration framework for building “zero-human companies” by hiring and managing teams of AI agents. It handles content, social media distribution, marketing, dev, QA, and more from a single dashboard.

👥

Agent Teams

Paperclip manages teams of AI agents that work together. Assign a content agent, a scheduling agent, and a review agent to your social media workflow.

📊

Single Dashboard

Monitor all your AI agents and their social media tasks from one unified dashboard. Track posts, schedules, and performance in real time.

⚙

Orchestration

Paperclip orchestrates complex multi-agent workflows. Chain content creation, review, approval, and publishing into automated pipelines.

How Postiz Works with Paperclip

Paperclip integrates Postiz as a tool in its agent orchestration framework. Agents in your Paperclip team can call Postiz commands to manage social media workflows end-to-end.

✓Install Postiz Agent and set your POSTIZ_API_KEY
✓Paperclip discovers Postiz through tool integration
✓Assign Postiz commands to specialized agents in your team
✓Orchestrate multi-step workflows with approval chains
✓Monitor everything from the Paperclip dashboard

Install Postiz

# Install the Postiz skill
npx skills add gitroomhq/postiz-agent

# Set your API key
export POSTIZ_API_KEY=your_api_key

# Paperclip discovers Postiz through
# its tool integration system
# and assigns it to agent teams

Instagram Posting with Paperclip

Paperclip assigns specialized agents to each step of your social media workflow — content creation, review, scheduling, and publishing — all orchestrated through Postiz.

📎

From Any Chat App

Paperclip assigns specialized agents to ...

Send a message to Paperclip from your favorite chat app. It runs as a persistent daemon on your machine, so it picks up your message, discovers your Instagram account via Postiz, uploads the photo, and schedules the post — all while you go about your day.

Paperclip

Content Agent: Drafted a post about
  the feature launch for Instagram.

Review Agent: Approved with minor
  edits. Ready to publish.

Scheduling Agent: Found Instagram
  integration via Postiz.
  Scheduled for tomorrow 9:00 AM.

  Post ID: abc-123
  Status: Scheduled

📎

Scheduled & Proactive

Paperclip orchestrates recurring co...

Paperclip supports cron-based heartbeat tasks. Set up a recurring job that checks a folder for new photos and posts them to Instagram automatically — no manual trigger needed.

paperclip.yaml (pipeline)

pipelines:
  daily_social:
    schedule: "0 9 * * 1-5"
    agents:
      - role: content_creator
        task: "Draft a Instagram post
          about trending industry topics"
      - role: reviewer
        task: "Review and polish the
          draft for engagement"
      - role: publisher
        task: "Schedule via Postiz
          for today at noon"

Why Paperclip + Postiz for Instagram

Paperclip makes Postiz a natural fit for your Instagram workflow. The agent discovers all available commands and autonomously chains them together.

✓Multi-agent teams for quality Instagram content — draft, review, publish
✓Single dashboard to monitor all social media automation
✓Orchestrated pipelines from content creation to publishing
✓Scheduled pipelines for hands-free daily posting
✓Cross-post to Instagram + other platforms in a single pipeline
✓Open-source — fully customizable agent workflows

SKILL.md (auto-discovered)

---
name: postiz
description: Social media automation
  CLI for scheduling posts across
  30+ platforms including Instagram
metadata:
  paperclip:
    requirements:
      env:
        - POSTIZ_API_KEY
      binaries:
        - postiz
---

# Available Commands
- postiz integrations:list
- postiz integrations:settings <id>
- postiz posts:create
- postiz upload <file>
- postiz analytics:platform <id>

# Instagram Settings
post_type, is_trial_reel,
graduation_strategy,
collaborators

Also Works with Claude Code

Postiz Agent works as a CLI tool with any AI agent that can execute shell commands — including Anthropic's Claude Code.

Claude Code

by Anthropic

Claude reads the SKILL.md file to learn all available Postiz commands, then autonomously discovers your Instagram integration, uploads your photo, applies post type and collaborator settings, and schedules the post.

Claude Code

> Post my product photo to Instagram
  as a feed post with collaborator tags,
  schedule for tomorrow evening

Claude will automatically run:
  postiz integrations:list
  postiz upload ./product.jpg
  postiz posts:create \
    -c "Launching something new!" \
    -m "uploaded-url" \
    -s "2025-03-02T18:00:00Z" \
    --settings '{"post_type":"post",
      "collaborators":[
        {"label":"cofounder"}
      ]}' \
    -i "instagram-id"

Instagram + Other Platforms

Schedule the same content to Instagram and other platforms in a single command. Each platform gets its own settings.

Terminal

# Post to Instagram and Facebook simultaneously
postiz posts:create \
  -c "New product photo! #launch #startup" \
  -m "$IMAGE_URL" \
  -s "2025-03-01T18:00:00Z" \
  --settings '{"post_type":"post"}' \
  -i "instagram-id,facebook-id"

# Batch schedule a week of Instagram content
for day in 1 2 3 4 5; do
  postiz posts:create \
    -c "Day $day of our launch week! #countdown" \
    -m "day${day}-image-url" \
    -s "2025-03-0${day}T18:00:00Z" \
    --settings '{"post_type":"post"}' \
    -i "instagram-id"
done