Automate Facebook with Paperclip

Schedule Facebook posts, attach link previews, manage media content, and grow your page presence — all from the command line or through your AI agent.

Setup Guide Paperclip

Please make sure there is always a human in the loop.

Post to Facebook in Seconds

Terminal

# Install the skill
npx skills add gitroomhq/postiz-agent

# Set your API key
export POSTIZ_API_KEY=your_api_key

# Find your Facebook integration
postiz integrations:list

# Schedule a Facebook post with a link preview
postiz posts:create \
  -c "Check this out — our latest blog post on automation!" \
  -s "2025-01-15T10:00:00Z" \
  --settings '{"url":"https://example.com/blog/automation"}' \
  -i "your-facebook-integration-id"

Facebook-Specific Features

✍

Text Posts

Publish engaging text posts with emojis, hashtags, and mentions. Perfect for quick updates, announcements, and community engagement.

🔗

Link Previews

Attach URLs to generate rich link previews with title, description, and thumbnail. Drive traffic to your website or blog.

📸

Media Attachments

Upload and attach images or videos to your posts. Share visual content that drives higher engagement on Facebook.

🏢

Page Management

Post as your Facebook Page to maintain your brand voice. Schedule content for your business page effortlessly.

📊

Analytics Tracking

Track post performance with Postiz analytics. Monitor reach, engagement, and clicks across your Facebook content.

📅

Scheduled Posting

Schedule posts with precise timestamps. Plan your Facebook content calendar and let Postiz handle the publishing.

How It Works

Find Your Facebook Integration

List your connected accounts and grab your Facebook integration ID. You can also fetch available settings to see what options are supported.

Discovery

# List all integrations
postiz integrations:list

# Filter for Facebook
postiz integrations:list | jq \
  '.[] | select(.identifier=="facebook")'

# Get Facebook settings schema
postiz integrations:settings <facebook-id>

Prepare Your Content

Write your post content and optionally upload media. For link posts, just include the URL in settings — Facebook generates the preview automatically.

Prepare

# Upload an image (optional)
RESULT=$(postiz upload photo.jpg)
IMAGE_URL=$(echo "$RESULT" | jq -r '.path')

echo $IMAGE_URL
# https://uploads.postiz.com/photo.jpg

# Or just use a link URL in settings
# for rich link previews

Create Your Post

Schedule a Facebook post with your content, optional media, and platform-specific settings like link URL for rich previews.

Post Creation

postiz posts:create \
  -c "We just launched our new feature!" \
  -s "2025-03-01T09:00:00Z" \
  --settings '{
    "url": "https://example.com/launch"
  }' \
  -i "facebook-id"

Facebook Settings Reference

Every Facebook post accepts these platform-specific settings via the --settings flag.

Field	Type	Required	Description
`__type`	string	Yes	Must be "facebook"
`url`	string	No	Link URL to attach for rich link previews

Common Configurations

Copy-paste these settings for common Facebook posting scenarios.

Simple Text Post

settings.json

{}

Post with Link Preview

settings.json

{
  "url": "https://example.com/blog/my-article"
}

Product Launch Announcement

settings.json

{
  "url": "https://myproduct.com/launch"
}

What is Paperclip?

Paperclip is an open-source orchestration framework for building “zero-human companies” by hiring and managing teams of AI agents. It handles content, social media distribution, marketing, dev, QA, and more from a single dashboard.

👥

Agent Teams

Paperclip manages teams of AI agents that work together. Assign a content agent, a scheduling agent, and a review agent to your social media workflow.

📊

Single Dashboard

Monitor all your AI agents and their social media tasks from one unified dashboard. Track posts, schedules, and performance in real time.

⚙

Orchestration

Paperclip orchestrates complex multi-agent workflows. Chain content creation, review, approval, and publishing into automated pipelines.

How Postiz Works with Paperclip

Paperclip integrates Postiz as a tool in its agent orchestration framework. Agents in your Paperclip team can call Postiz commands to manage social media workflows end-to-end.

✓Install Postiz Agent and set your POSTIZ_API_KEY
✓Paperclip discovers Postiz through tool integration
✓Assign Postiz commands to specialized agents in your team
✓Orchestrate multi-step workflows with approval chains
✓Monitor everything from the Paperclip dashboard

Install Postiz

# Install the Postiz skill
npx skills add gitroomhq/postiz-agent

# Set your API key
export POSTIZ_API_KEY=your_api_key

# Paperclip discovers Postiz through
# its tool integration system
# and assigns it to agent teams

Facebook Posting with Paperclip

Paperclip assigns specialized agents to each step of your social media workflow — content creation, review, scheduling, and publishing — all orchestrated through Postiz.

📎

From Any Chat App

Paperclip assigns specialized agents to ...

Send a message to Paperclip from your favorite chat app. It runs as a persistent daemon on your machine, so it picks up your message, discovers your Facebook page via Postiz, composes the post, and schedules it — all while you go about your day.

Paperclip

Content Agent: Drafted a post about
  the feature launch for Facebook.

Review Agent: Approved with minor
  edits. Ready to publish.

Scheduling Agent: Found Facebook
  integration via Postiz.
  Scheduled for tomorrow 9:00 AM.

  Post ID: abc-123
  Status: Scheduled

📎

Scheduled & Proactive

Paperclip orchestrates recurring co...

Paperclip supports cron-based heartbeat tasks. Set up a recurring job that checks for new blog posts and shares them on Facebook automatically — no manual trigger needed.

paperclip.yaml (pipeline)

pipelines:
  daily_social:
    schedule: "0 9 * * 1-5"
    agents:
      - role: content_creator
        task: "Draft a Facebook post
          about trending industry topics"
      - role: reviewer
        task: "Review and polish the
          draft for engagement"
      - role: publisher
        task: "Schedule via Postiz
          for today at noon"

Why Paperclip + Postiz for Facebook

Paperclip makes Postiz a natural fit for your Facebook workflow. The agent discovers all available commands and autonomously chains them together.

✓Multi-agent teams for quality Facebook content — draft, review, publish
✓Single dashboard to monitor all social media automation
✓Orchestrated pipelines from content creation to publishing
✓Scheduled pipelines for hands-free daily posting
✓Cross-post to Facebook + other platforms in a single pipeline
✓Open-source — fully customizable agent workflows

SKILL.md (auto-discovered)

---
name: postiz
description: Social media automation
  CLI for scheduling posts across
  30+ platforms including Facebook
metadata:
  paperclip:
    requirements:
      env:
        - POSTIZ_API_KEY
      binaries:
        - postiz
---

# Available Commands
- postiz integrations:list
- postiz integrations:settings <id>
- postiz posts:create
- postiz upload <file>
- postiz analytics:platform <id>

# Facebook Settings
__type, url

Also Works with Claude Code

Postiz Agent works as a CLI tool with any AI agent that can execute shell commands — including Anthropic's Claude Code.

Claude Code

by Anthropic

Claude reads the SKILL.md file to learn all available Postiz commands, then autonomously discovers your Facebook integration, composes your post with a link preview if needed, and schedules the post.

Claude Code

> Share our new blog post on Facebook
  with a link preview, schedule for
  tomorrow morning

Claude will automatically run:
  postiz integrations:list
  postiz posts:create \
    -c "New on our blog: How to..." \
    -s "2025-03-02T09:00:00Z" \
    --settings '{"url":
      "https://example.com/blog/
      how-to-automate"}' \
    -i "facebook-id"

Facebook + Other Platforms

Schedule the same content to Facebook and other platforms in a single command. Each platform gets its own settings.

Terminal

# Post to Facebook and Instagram simultaneously
postiz posts:create \
  -c "Big announcement! Check out our latest update." \
  -m "$IMAGE_URL" \
  -s "2025-03-01T10:00:00Z" \
  --settings '{"url":"https://example.com/update"}' \
  -i "facebook-id,instagram-id"

# Batch schedule a week of Facebook content
for day in 1 2 3 4 5; do
  postiz posts:create \
    -c "Day $day tip for growing your business!" \
    -s "2025-03-0${day}T10:00:00Z" \
    --settings '{}' \
    -i "facebook-id"
done