Iconosquare vs. Metricool comparison

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Postiz is an agentic social media scheduler

Provides tools to manage social media, build an audience, generate leads, and grow your business.

Platform Comparison

Iconosquare

Iconosquare is a powerful analytics-first social media management platform trusted by over 10,000 brands and agencies worldwide. Founded in 2011 and headquartered in Limoges, France, Iconosquare provides a unified dashboard for planning, scheduling, publishing, and analyzing social media content across Instagram, Facebook, TikTok, LinkedIn, X (formerly Twitter), Pinterest, Threads, and YouTube.

The platform stands out with its deep analytics capabilities, offering 100+ real-time metrics, customizable reporting dashboards, and industry benchmarking tools. Iconosquare also features a unified social inbox for managing comments, mentions, and direct messages, along with AI-powered tools for caption generation, content ideas, and optimal posting time recommendations. With approval workflows, role-based access, and shared calendars, it is well-suited for agencies and collaborative teams managing multiple client accounts.

Iconosquare is 100% EU GDPR compliant and offers native iOS and Android mobile apps for on-the-go social media management. Whether you are a small business looking to grow your social presence or an enterprise agency managing dozens of accounts, Iconosquare delivers the analytics depth and scheduling flexibility needed to optimize your social media strategy.

Metricool

Metricool is a comprehensive social media management platform designed for marketers, agencies, and businesses looking to streamline their online presence. It combines content scheduling, in-depth analytics, and ad management into a single dashboard, making it easy to plan, publish, and measure performance across all major social networks. With support for Facebook, Instagram, X (Twitter), TikTok, LinkedIn, Pinterest, YouTube, Threads, Google Business Profile, and Twitch, Metricool provides a centralized hub for managing multiple brands and accounts. Its intuitive calendar view, AI-powered content assistant, and competitive analysis tools help teams save time while optimizing their social media strategy for maximum engagement and growth.

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Pricing & Plans

Iconosquare

  • 14-day free trial available on all paid plans.
  • Annual billing saves approximately 17% (equivalent to 2 months free).
  • 100% EU GDPR compliant platform.

Free

€0 /month

Launch

€33 /month

Scale

€69 /month

Excel

€116 /month

Metricool

  • Free plan includes 1 brand, 20 scheduled posts per month, and access to the AI Assistant.
  • Save the equivalent of 2 months free when you switch to annual billing (approximately 17% discount).
  • Twitter/X integration requires a €5 per account add-on for Premium subscribers.

Free

$0 /month

Starter

$25 /month

Advanced

$67 /month

Custom

Custom /month

Channels

  • Facebook Pages
  • Instagram
  • LinkedIn
  • Pinterest
  • Threads
  • TikTok
  • X
  • YouTube
  • Bluesky
  • Dev.to
  • Discord
  • Dribbble
  • Farcaster
  • Google My Business
  • Hashnode
  • Kick
  • Lemmy
  • Listmonk
  • Mastodon
  • Medium
  • MeWe
  • Moltbook
  • Nostr
  • Reddit
  • Skool
  • Slack
  • Telegram
  • Twitch
  • VK
  • Whop
  • WordPress
  • Facebook Pages
  • Google My Business
  • Instagram
  • LinkedIn
  • Pinterest
  • Threads
  • TikTok
  • Twitch
  • X
  • YouTube
  • Bluesky
  • Dev.to
  • Discord
  • Dribbble
  • Farcaster
  • Hashnode
  • Kick
  • Lemmy
  • Listmonk
  • Mastodon
  • Medium
  • MeWe
  • Moltbook
  • Nostr
  • Reddit
  • Skool
  • Slack
  • Telegram
  • VK
  • Whop
  • WordPress

Publishing Posts

  • Cross / Bulk Posting
  • Drag & Drop Calendar
  • Generating posts with AI
  • Video Publishing
  • Add Replies / Comments
  • AI Autocomplete for text
  • Customers seperation
  • Daily slots view
  • Design media
  • Monthly slots view
  • Save as Draft
  • Upload media
  • Weekly slots view
  • AI Autocomplete for text
  • Cross / Bulk Posting
  • Drag & Drop Calendar
  • Generating posts with AI
  • Upload media
  • Add Replies / Comments
  • Customers seperation
  • Daily slots view
  • Design media
  • Monthly slots view
  • Save as Draft
  • Video Publishing
  • Weekly slots view

Features

  • Analytics
  • Inbox for socials
  • Team management
  • AI Image Generation
  • AI posts generation
  • AI UGC Video Generation (agent-media)
  • AI Video Generation
  • Chat App Posting (WhatsApp, Signal, iMessage)
  • Chrome Extension
  • Claude Code Integration
  • ClawHub Skills Marketplace
  • Cron-Based Scheduled Automation
  • Enterprise / White-label
  • JSON Output for LLM Parsing
  • Kaban Planning Board
  • Make.com Integration
  • Moltbook AI Agent Social Network
  • n8n Integration
  • Open Source
  • OpenClaw Integration
  • Plugs
  • Post Delays
  • Postiz CLI
  • Public API
  • Publishing Posts
  • Repeated Posts
  • RSS Auto-post
  • Sets / Posting Sets
  • Short Link Generation
  • Signatures
  • Smart Agent / AI Copilot
  • Webhooks
  • Zapier Integration
  • Analytics
  • Publishing Posts
  • Team management
  • AI Image Generation
  • AI posts generation
  • AI UGC Video Generation (agent-media)
  • AI Video Generation
  • Chat App Posting (WhatsApp, Signal, iMessage)
  • Chrome Extension
  • Claude Code Integration
  • ClawHub Skills Marketplace
  • Cron-Based Scheduled Automation
  • Enterprise / White-label
  • Inbox for socials
  • JSON Output for LLM Parsing
  • Kaban Planning Board
  • Make.com Integration
  • Moltbook AI Agent Social Network
  • n8n Integration
  • Open Source
  • OpenClaw Integration
  • Plugs
  • Post Delays
  • Postiz CLI
  • Public API
  • Repeated Posts
  • RSS Auto-post
  • Sets / Posting Sets
  • Short Link Generation
  • Signatures
  • Smart Agent / AI Copilot
  • Webhooks
  • Zapier Integration

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