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Post to Google My Business from OpenClaw

OpenClaw can publish standard updates, events, and offers to your Google Business Profile through the Postiz skill. You message OpenClaw with the post, and it calls the Postiz CLI to set the post type, add a call-to-action button with a URL, fill event dates, or attach a coupon code and terms for offers.

Setup Guide ClawHub

Please make sure there is always a human in the loop.

Last updated: September 2026

How do you set up OpenClaw to post to Google Business Profile?

Setup takes three commands: install the Postiz skill, sign in, and confirm OpenClaw lists it as eligible. After that you talk to OpenClaw in plain language and it runs the Postiz CLI for Google Business Profile.

Setup once, then just ask

# Install the Postiz skill (ClawHub or the skills CLI)
openclaw skills install @nevo-david/postiz
# or: npx skills add gitroomhq/postiz-agent

# Sign in (OAuth2 device flow) or use an API key
postiz auth:login
# or: export POSTIZ_API_KEY=your_api_key

# Confirm OpenClaw can see the skill
openclaw skills list --eligible

# Then just ask OpenClaw from any chat app:
> Post a weekend offer to Google My Business:
  20% off with code WEEKEND, Learn More button

OpenClaw: Done! Your Google Business Profile offer is scheduled.

Google My Business Features

📣

Business Posts

Publish standard business updates that appear on your Google Business Profile. Keep customers informed about news, products, and services.

📅

Event Promotion

Create event posts with title, start and end dates, and times. Promote workshops, sales events, grand openings, and more.

🏷️

Offers & Coupons

Share special offers with coupon codes, redemption URLs, and terms. Drive foot traffic with exclusive deals and promotions.

🔗

Call-to-Action Buttons

Add CTA buttons like Book, Order, Shop, Learn More, Sign Up, Get Offer, or Call. Drive customer actions directly from your posts.

📍

Local SEO Boost

Regular Google My Business posts improve your local search ranking. Stay active and visible in Google Maps and local search results.

⏰

Scheduled Posting

Schedule posts with precise timestamps. Plan your business updates ahead of time and maintain consistent posting frequency.

How does posting to Google Business Profile from OpenClaw work?

You describe what you want in plain language and OpenClaw handles the Postiz calls for you. Here is how a typical conversation goes.

Find Your GMB Integration

Ask OpenClaw whether your Google My Business account is connected. It also checks which options the platform supports.

Example conversation

> Is my Google My Business account connected to Postiz?

OpenClaw: Yes — your Google My Business account is connected
  and ready. Want me to post something?

Choose Your Post Type

Select the type of post: STANDARD for general updates, EVENT for promoting events with dates and times, or OFFER for sharing deals with coupon codes.

Example conversation

> Draft a Google My Business post about our new
  feature launch

OpenClaw: Here's a draft for Google My Business:
  "We just shipped something big..."
  Want me to add media and schedule it?

Create Your Post

Schedule a Google My Business post with your content, post type, and optional CTA button. Posts appear on your Business Profile in Google Search and Maps.

Example conversation

> Yes — add screenshot.png and schedule
  it for tomorrow at 9am

OpenClaw: Done! Scheduled on Google My Business for
  tomorrow at 9:00 AM.

Google My Business Settings Reference

Mention any of these in plain language and OpenClaw sets them for you. These are the Google My Business options it can apply to any post.

Field	Type	Required	Description
`__type`	string	Yes	Must be "gmb"
`topicType`	string	No	Post type: STANDARD, EVENT, or OFFER
`callToActionType`	string	No	CTA button: NONE, BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP, GET_OFFER, CALL
`callToActionUrl`	string	No	URL for the call-to-action button
`eventTitle`	string	No	Event name (required when topicType is EVENT)
`eventStartDate`	string	No	Event start date in YYYY-MM-DD format
`eventEndDate`	string	No	Event end date in YYYY-MM-DD format
`eventStartTime`	string	No	Event start time in HH:MM format
`eventEndTime`	string	No	Event end time in HH:MM format
`offerCouponCode`	string	No	Coupon code for offer posts
`offerRedeemUrl`	string	No	URL where customers can redeem the offer
`offerTerms`	string	No	Terms and conditions for the offer

Common Configurations

Ask OpenClaw for any of these common Google My Business posting scenarios and it applies the matching settings.

Standard Update with Learn More CTA

Just ask

> Post it with: Standard Update with Learn More CTA

OpenClaw: Got it. Applying:
  topicType: STANDARD
  callToActionType: LEARN_MORE
  callToActionUrl: https://example.com/about

Event Post with Full Details

Just ask

> Post it with: Event Post with Full Details

OpenClaw: Got it. Applying:
  topicType: EVENT
  eventTitle: Weekend Workshop: Getting Started
  eventStartDate: 2025-03-15
  eventEndDate: 2025-03-16
  eventStartTime: 10:00
  eventEndTime: 16:00
  callToActionType: BOOK
  callToActionUrl: https://example.com/book

Offer with Coupon Code

Just ask

> Post it with: Offer with Coupon Code

OpenClaw: Got it. Applying:
  topicType: OFFER
  callToActionType: GET_OFFER
  callToActionUrl: https://example.com/deal
  offerCouponCode: SAVE20
  offerRedeemUrl: https://example.com/redeem
  offerTerms: Valid for new customers only. Expires March 31, 2025.

Simple Update with Call Button

Just ask

> Post it with: Simple Update with Call Button

OpenClaw: Got it. Applying:
  topicType: STANDARD
  callToActionType: CALL

What is OpenClaw?

OpenClaw is the open-source personal AI agent with 145k+ GitHub stars. It runs locally on your machine, connects through apps you already use, and takes real actions on your behalf.

💬

Works Where You Are

Message OpenClaw from WhatsApp, Telegram, Slack, Discord, Signal, iMessage, or 10+ other platforms. No new app to learn.

🧩

Skill-Based Architecture

OpenClaw extends its abilities through Skills — lightweight plugins defined in Markdown files. Postiz is available as a skill on ClawHub.

⏰

Proactive Automation

Schedule recurring tasks with cron jobs. OpenClaw can post your Google My Business updates on a schedule without you having to ask each time.

How Postiz Becomes an OpenClaw Skill

When you install Postiz Agent globally, OpenClaw automatically discovers it by reading the bundled SKILL.md file. This file tells OpenClaw what commands are available, what environment variables are needed, and how to compose Google My Business posts with the right settings.

✓Install from ClawHub with one command: openclaw skills install @nevo-david/postiz
✓OpenClaw reads the SKILL.md and learns all Postiz commands
✓Run openclaw skills check to confirm the postiz binary and credentials are in place
✓Skills are loaded on-demand, keeping the agent context clean
✓Works with any LLM backend: Claude, GPT, Gemini, Llama, and more

Install from ClawHub

# Install the Postiz skill from ClawHub
openclaw skills install @nevo-david/postiz

# Or with the skills CLI
npx skills add gitroomhq/postiz-agent

# Sign in with OAuth2 (or set POSTIZ_API_KEY)
postiz auth:login

# Verify OpenClaw sees it
openclaw skills list --eligible
openclaw skills check

GMB Posting with OpenClaw

Message OpenClaw from any platform — it reads the Postiz skill, discovers your Google My Business integration, and handles the entire posting workflow autonomously.

🦀

From Any Chat App

WhatsApp, Telegram, Slack, Discord...

Send a message to OpenClaw from your favorite chat app. It runs as a persistent daemon on your machine, so it picks up your message, discovers your GMB account via Postiz, creates the post with the right type and CTA, and publishes it.

WhatsApp / Telegram

You: Post a weekend sale offer to our
  Google Business page with 20% off
  coupon code WEEKEND20

OpenClaw: Got it! Here's what I'll do:
  1. Find your GMB integration
  2. Create an OFFER post
  3. Add coupon code WEEKEND20
  4. Set GET_OFFER CTA button

  Done! Your GMB offer post is live.
  Post ID: abc-123

🦀

Scheduled & Proactive

openclaw automations for recurring content

OpenClaw automations run on cron expressions in an isolated session and can announce results to a chat channel. Create one that drafts and schedules your Google Business Profile content through Postiz, so nothing waits on a manual trigger.

openclaw automations (cron)

openclaw automations create "0 9 * * 1-5" \
  "Check ~/content/gmb for a new update, post it to Google My Business as a STANDARD post with a LEARN_MORE button to our site, scheduled for 9am." \
  --name "Google Business Profile daily post" \
  --session isolated \
  --announce --channel telegram \
  --to "<your chat id>"

# openclaw cron is an alias for the same command

Why OpenClaw + Postiz for Google My Business

OpenClaw's skill system makes Postiz a natural fit. The agent reads the SKILL.md to understand every available command, then autonomously chains them together for GMB workflows.

✓Message from WhatsApp to post a business update — no terminal needed
✓Cron jobs for hands-free weekly business posts and local SEO
✓Structured JSON output lets OpenClaw verify each step succeeded
✓Automatically select STANDARD, EVENT, or OFFER based on your message
✓Cross-post to GMB + other platforms in a single conversation
✓Model-agnostic — works with Claude, GPT, Gemini, or open-source LLMs

SKILL.md (auto-discovered)

---
name: postiz
description: Postiz is a tool to schedule
  social media and chat posts to 28+
  channels ...
homepage: https://docs.postiz.com/public-api/introduction
metadata: {"openclaw":{"emoji":"🌎",
  "requires":{"bins":[],"env":["POSTIZ_API_URL"]}}}
---

# Essential Commands
- postiz auth:login
- postiz integrations:list
- postiz integrations:settings <id>
- postiz integrations:trigger
- postiz posts:create
- postiz upload <file>
- postiz analytics:platform <id>

# Google Business Profile settings
topicType, callToActionType, callToActionUrl, eventTitle, eventStartDate, eventEndDate, eventStartTime, eventEndTime, offerCouponCode, offerRedeemUrl, offerTerms

Also Works with Claude Code

Postiz works with any AI agent that can run commands or call MCP tools — you ask, the agent does the work. That includes Anthropic's Claude Code, which has its own guide for posting to Google Business Profile from Claude Code.

Claude Code

by Anthropic

Claude reads the Postiz skill so it knows what it can do, then autonomously discovers your GMB integration, determines the right post type and CTA settings, and publishes the update.

Claude Code

> Create a Google My Business event post
  for our grand opening on March 15th
  from 10am to 6pm, with a Book CTA

Claude: Done! Scheduled on Google My Business for
  tomorrow at 9:00 AM.

Google My Business + Other Platforms

Schedule the same content to Google My Business and other platforms in a single request. Each platform gets its own settings.

Example

> Post "Excited to announce our new feature!" to
  Google My Business and LinkedIn tomorrow at 9am, then schedule
  a daily tip on Google My Business every weekday at 10am

OpenClaw: Done! Scheduled:
  - Google My Business + LinkedIn: tomorrow 9:00 AM
  - Daily tips on Google My Business: Mon-Fri 10:00 AM

What can you ask OpenClaw to do on Google Business Profile?

These are real messages you can send OpenClaw from WhatsApp, Telegram, Slack, or Discord. OpenClaw maps each one to the right Postiz command and Google Business Profile settings.

Offer with coupon

Send to OpenClaw

> Post a Google Business offer for Saturday: 20% off with code WEEKEND, redeem at our site, terms: in-store only.

Event

Send to OpenClaw

> Create a Google Business event post for our open house on 2026-10-12 from 10:00 to 14:00 with a Sign Up button.

Standard update

Send to OpenClaw

> Post this photo update to Google My Business at 9am with a Learn More button linking to the blog.

Google Business Profile rules OpenClaw has to follow

Postiz enforces these Google Business Profile constraints when OpenClaw creates a post. Knowing them up front avoids a failed request.

✓topicType is STANDARD, EVENT, or OFFER. Events require eventTitle plus start and end dates in YYYY-MM-DD; times use HH:MM.
✓Call-to-action buttons use callToActionType (BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP, GET_OFFER, CALL) and need callToActionUrl except for CALL.
✓Offers can carry offerCouponCode, offerRedeemUrl, and offerTerms. Include all three so the offer is complete.
✓Google Business posts are capped at 1,500 characters and are moderated. Avoid phone numbers in the text and keep claims factual.

OpenClaw and Google Business Profile: frequently asked questions

How do I post to Google My Business from OpenClaw?

Install the Postiz skill in OpenClaw, run postiz auth:login, and connect your Google Business Profile in Postiz. Then message OpenClaw with the update, post type, and time. OpenClaw runs postiz posts:create with the GMB settings and confirms the scheduled post.

Can OpenClaw create Google Business event and offer posts?

Yes. Set topicType to EVENT with eventTitle and start and end dates, or OFFER with a coupon code, redeem URL, and terms. Describe the event or offer in plain language and OpenClaw fills each field before scheduling. Google renders the event card with your dates.

Can OpenClaw add a call-to-action button?

Yes. Postiz exposes callToActionType with BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP, GET_OFFER, and CALL, plus callToActionUrl. Say "add a Learn More button to our site" and OpenClaw sets both so the post shows the button on your profile. CALL buttons use your profile phone number instead.

Does OpenClaw need Google Business Profile API access?

No. Postiz holds the Google OAuth connection, and OpenClaw only runs the Postiz CLI. You authenticate OpenClaw with postiz auth:login or a Postiz API key. There is no Google Cloud project or API quota for you to manage. Revoke access from Postiz at any time.

Can OpenClaw post weekly Google Business updates automatically?

Yes. Create an OpenClaw automation with a weekly cron expression and a prompt that drafts a standard update with a call-to-action and schedules it through Postiz. Because Google reviews posts, ask OpenClaw to create drafts you approve first. A steady cadence keeps the profile fresh.