Automate Google My Business with AI Agents

Publish business updates, promote events, share offers with coupon codes, and add call-to-action buttons — all from the command line or through your AI agent to boost local SEO.

Setup Guide ClawHub

Please make sure there is always a human in the loop.

Post to Google My Business in Seconds

Terminal

# Install globally
npm install -g postiz

# Set your API key
export POSTIZ_API_KEY=your_api_key

# Find your Google My Business integration
postiz integrations:list

# Create a business update post
postiz posts:create \
  -c "Visit us today! We have exciting new products in store." \
  -s "2025-01-15T10:00:00Z" \
  --settings '{"topicType":"STANDARD","callToActionType":"LEARN_MORE","callToActionUrl":"https://example.com"}' \
  -i "your-gmb-integration-id"

Google My Business Features

📣

Business Posts

Publish standard business updates that appear on your Google Business Profile. Keep customers informed about news, products, and services.

📅

Event Promotion

Create event posts with title, start and end dates, and times. Promote workshops, sales events, grand openings, and more.

🏷️

Offers & Coupons

Share special offers with coupon codes, redemption URLs, and terms. Drive foot traffic with exclusive deals and promotions.

🔗

Call-to-Action Buttons

Add CTA buttons like Book, Order, Shop, Learn More, Sign Up, Get Offer, or Call. Drive customer actions directly from your posts.

📍

Local SEO Boost

Regular Google My Business posts improve your local search ranking. Stay active and visible in Google Maps and local search results.

⏰

Scheduled Posting

Schedule posts with precise timestamps. Plan your business updates ahead of time and maintain consistent posting frequency.

How It Works

Find Your GMB Integration

List your connected accounts and grab your Google My Business integration ID. You can also fetch available settings to see what options are supported.

Discovery

# List all integrations
postiz integrations:list

# Filter for Google My Business
postiz integrations:list | jq \
  '.[] | select(.identifier=="gmb")'

# Get GMB settings schema
postiz integrations:settings <gmb-id>

Choose Your Post Type

Select the type of post: STANDARD for general updates, EVENT for promoting events with dates and times, or OFFER for sharing deals with coupon codes.

Configuration

# Standard business update
echo '{"topicType": "STANDARD"}'

# Event with dates
echo '{
  "topicType": "EVENT",
  "eventTitle": "Grand Opening",
  "eventStartDate": "2025-03-15",
  "eventEndDate": "2025-03-15",
  "eventStartTime": "10:00",
  "eventEndTime": "18:00"
}'

# Offer with coupon
echo '{
  "topicType": "OFFER",
  "offerCouponCode": "SAVE20",
  "offerRedeemUrl": "https://example.com",
  "offerTerms": "Valid until March 31"
}'

Create Your Post

Schedule a Google My Business post with your content, post type, and optional CTA button. Posts appear on your Business Profile in Google Search and Maps.

Post Creation

postiz posts:create \
  -c "Spring sale is here! 20% off all items this weekend." \
  -s "2025-03-01T09:00:00Z" \
  --settings '{
    "topicType": "OFFER",
    "callToActionType": "GET_OFFER",
    "callToActionUrl": "https://example.com/sale",
    "offerCouponCode": "SPRING20",
    "offerRedeemUrl": "https://example.com/redeem",
    "offerTerms": "Valid March 1-3, 2025"
  }' \
  -i "gmb-id"

Google My Business Settings Reference

Every Google My Business post accepts these platform-specific settings via the --settings flag.

Field	Type	Required	Description
`__type`	string	Yes	Must be "gmb"
`topicType`	string	No	Post type: STANDARD, EVENT, or OFFER
`callToActionType`	string	No	CTA button: NONE, BOOK, ORDER, SHOP, LEARN_MORE, SIGN_UP, GET_OFFER, CALL
`callToActionUrl`	string	No	URL for the call-to-action button
`eventTitle`	string	No	Event name (required when topicType is EVENT)
`eventStartDate`	string	No	Event start date in YYYY-MM-DD format
`eventEndDate`	string	No	Event end date in YYYY-MM-DD format
`eventStartTime`	string	No	Event start time in HH:MM format
`eventEndTime`	string	No	Event end time in HH:MM format
`offerCouponCode`	string	No	Coupon code for offer posts
`offerRedeemUrl`	string	No	URL where customers can redeem the offer
`offerTerms`	string	No	Terms and conditions for the offer

Common Configurations

Copy-paste these settings for common Google My Business posting scenarios.

Standard Update with Learn More CTA

settings.json

{
  "topicType": "STANDARD",
  "callToActionType": "LEARN_MORE",
  "callToActionUrl": "https://example.com/about"
}

Event Post with Full Details

settings.json

{
  "topicType": "EVENT",
  "eventTitle": "Weekend Workshop: Getting Started",
  "eventStartDate": "2025-03-15",
  "eventEndDate": "2025-03-16",
  "eventStartTime": "10:00",
  "eventEndTime": "16:00",
  "callToActionType": "BOOK",
  "callToActionUrl": "https://example.com/book"
}

Offer with Coupon Code

settings.json

{
  "topicType": "OFFER",
  "callToActionType": "GET_OFFER",
  "callToActionUrl": "https://example.com/deal",
  "offerCouponCode": "SAVE20",
  "offerRedeemUrl": "https://example.com/redeem",
  "offerTerms": "Valid for new customers only. Expires March 31, 2025."
}

Simple Update with Call Button

settings.json

{
  "topicType": "STANDARD",
  "callToActionType": "CALL"
}

What is OpenClaw?

OpenClaw is the open-source personal AI agent with 145k+ GitHub stars. It runs locally on your machine, connects through apps you already use, and takes real actions on your behalf.

💬

Works Where You Are

Message OpenClaw from WhatsApp, Telegram, Slack, Discord, Signal, iMessage, or 10+ other platforms. No new app to learn.

🧩

Skill-Based Architecture

OpenClaw extends its abilities through Skills — lightweight plugins defined in Markdown files. Postiz is available as a skill on ClawHub.

⏰

Proactive Automation

Schedule recurring tasks with cron jobs. OpenClaw can post your Google My Business updates on a schedule without you having to ask each time.

How Postiz Becomes an OpenClaw Skill

When you install Postiz Agent globally, OpenClaw automatically discovers it by reading the bundled SKILL.md file. This file tells OpenClaw what commands are available, what environment variables are needed, and how to compose Google My Business posts with the right settings.

✓Install from ClawHub with one command: clawhub install nevo-david/postiz
✓OpenClaw reads the SKILL.md and learns all Postiz commands
✓Eligibility is checked automatically — POSTIZ_API_KEY must be set
✓Skills are loaded on-demand, keeping the agent context clean
✓Works with any LLM backend: Claude, GPT, Gemini, Llama, and more

Install from ClawHub

# Install the Postiz skill
clawhub install nevo-david/postiz

# Or install the CLI globally
npm install -g postiz

# Set your API key
export POSTIZ_API_KEY=your_api_key

# Verify OpenClaw sees it
openclaw skills list --eligible

# Output:
# - postiz: Social media automation
#   CLI for scheduling posts
#   across 30+ platforms

GMB Posting with OpenClaw

Message OpenClaw from any platform — it reads the Postiz skill, discovers your Google My Business integration, and handles the entire posting workflow autonomously.

🦀

From Any Chat App

WhatsApp, Telegram, Slack, Discord...

Send a message to OpenClaw from your favorite chat app. It runs as a persistent daemon on your machine, so it picks up your message, discovers your GMB account via Postiz, creates the post with the right type and CTA, and publishes it.

WhatsApp / Telegram

You: Post a weekend sale offer to our
  Google Business page with 20% off
  coupon code WEEKEND20

OpenClaw: Got it! Here's what I'll do:
  1. Find your GMB integration
  2. Create an OFFER post
  3. Add coupon code WEEKEND20
  4. Set GET_OFFER CTA button

  Done! Your GMB offer post is live.
  Post ID: abc-123

🦀

Scheduled & Proactive

Cron jobs for recurring content

OpenClaw supports cron-based heartbeat tasks. Set up a recurring job that posts weekly business updates, promotes upcoming events, or shares rotating offers — no manual trigger needed.

openclaw.json (heartbeat)

{
  "heartbeat": [
    {
      "cron": "0 8 * * 1",
      "prompt": "Create a Google My Business
  post for this week. Check our
  ~/promotions/current.json for any
  active offers or events. If there
  is an offer, use OFFER type with
  the coupon code. Otherwise post a
  STANDARD update about our services.
  Always include a LEARN_MORE CTA."
    }
  ]
}

Why OpenClaw + Postiz for Google My Business

OpenClaw's skill system makes Postiz a natural fit. The agent reads the SKILL.md to understand every available command, then autonomously chains them together for GMB workflows.

✓Message from WhatsApp to post a business update — no terminal needed
✓Cron jobs for hands-free weekly business posts and local SEO
✓Structured JSON output lets OpenClaw verify each step succeeded
✓Automatically select STANDARD, EVENT, or OFFER based on your message
✓Cross-post to GMB + other platforms in a single conversation
✓Model-agnostic — works with Claude, GPT, Gemini, or open-source LLMs

SKILL.md (auto-discovered)

---
name: postiz
description: Social media automation
  CLI for scheduling posts across
  30+ platforms including GMB
metadata:
  openclaw:
    requirements:
      env:
        - POSTIZ_API_KEY
      binaries:
        - postiz
---

# Available Commands
- postiz integrations:list
- postiz integrations:settings <id>
- postiz posts:create
- postiz upload <file>
- postiz analytics:platform <id>

# GMB Settings
topicType, callToActionType,
callToActionUrl, eventTitle,
eventStartDate, eventEndDate,
eventStartTime, eventEndTime,
offerCouponCode, offerRedeemUrl,
offerTerms

Also Works with Claude Code

Postiz Agent works as a CLI tool with any AI agent that can execute shell commands — including Anthropic's Claude Code.

Claude Code

by Anthropic

Claude reads the SKILL.md file to learn all available Postiz commands, then autonomously discovers your GMB integration, determines the right post type and CTA settings, and publishes the update.

Claude Code

> Create a Google My Business event post
  for our grand opening on March 15th
  from 10am to 6pm, with a Book CTA

Claude will automatically run:
  postiz integrations:list
  postiz posts:create \
    -c "Join us for our Grand Opening!" \
    -s "2025-03-14T09:00:00Z" \
    --settings '{
      "topicType":"EVENT",
      "eventTitle":"Grand Opening",
      "eventStartDate":"2025-03-15",
      "eventEndDate":"2025-03-15",
      "eventStartTime":"10:00",
      "eventEndTime":"18:00",
      "callToActionType":"BOOK",
      "callToActionUrl":
        "https://example.com/book"}' \
    -i "gmb-id"

Google My Business + Other Platforms

Schedule the same content to Google My Business and other platforms in a single command. Each platform gets its own settings.

Terminal

# Post to Google My Business and Facebook simultaneously
postiz posts:create \
  -c "Spring sale! 20% off everything this weekend. Visit us today!" \
  -s "2025-03-01T09:00:00Z" \
  --settings '{
    "topicType": "OFFER",
    "callToActionType": "GET_OFFER",
    "callToActionUrl": "https://example.com/sale",
    "offerCouponCode": "SPRING20",
    "offerRedeemUrl": "https://example.com/redeem",
    "offerTerms": "Valid March 1-3 only"
  }' \
  -i "gmb-id,facebook-id"

# Batch schedule weekly business updates
for week in 1 2 3 4; do
  postiz posts:create \
    -c "Week $week update: New arrivals in store!" \
    -s "2025-03-0${week}T10:00:00Z" \
    --settings '{"topicType":"STANDARD","callToActionType":"LEARN_MORE","callToActionUrl":"https://example.com/new"}' \
    -i "gmb-id"
done