Ever wonder why great posts get lost in the digital ether? Timing is usually the answer. It’s important to post on LinkedIn when your audience is most active, ensuring that immediate likes, comments, and shares start rolling in. This initial traction is a signal to the algorithm that your content is valuable, increasing its visibility and reach far beyond your immediate network.
But here’s the catch: the social media landscape is ever in flux. User behavior shifts, algorithms evolve. And that is why success absolutely requires one to rely on up-to-date, data-driven insights for 2025. This guide breaks down the best times to post on LinkedIn, powered by recent, credible industry research to help you maximize your impact.
Data-Driven Insights: The Best Times to Post 📈
General industry studies from such firms as HubSpot, Sprout Social, and SocialPilot indicate mid-week, mid-morning hours as the prime time.
Professionals have settled into their work routine, cleared urgent emails, and are actively browsing their feeds for industry insights.
To learn more about posting strategies across networks, read our full guide on the best day and time to post on Facebook.
Here are the best times to post on LinkedIn based on aggregated data:
| Day | Best Times (Local Time) | Engagement Level |
|---|---|---|
| Tuesday | 9 AM – 12 PM | Very High |
| Wednesday | 9 AM – 12 PM | Very High |
| Thursday | 9 AM – 12 PM | High |
| Monday | 9 AM – 12 PM | Medium |
| Friday | 9 AM – 11 AM | Medium |
| Saturday/Sunday | Varies (Generally Low) | Low |
This is typically lower on weekends, as most professionals disconnect. However, this does vary by industry, so always test for your specific audience.
What is the best day and time to post on LinkedIn?
Knowing the best day and time to post on LinkedIn makes all the difference between a post that quietly fades away and one which gets real traction. ⏰
Studies from major platforms like HubSpot, Sprout Social, and Hootsuite all point to a similar trend: midweek mornings are your golden hours. More precisely, posting on Tuesday to Thursday between 9 AM and 12 PM tends to result in the most engagement. These are those moments when professionals have just settled into their work rhythms, scanning their feeds for inspiration, insights, and networking opportunities right before diving deep into their tasks.
With that in mind, timing isn’t one-size-fits-all. These data-driven insights set a great foundation, but your ideal time for posting depends on the time zone, industry, and habits of your audience. For example, a global B2B SaaS brand may find its sweet spot during midweek mornings in multiple regions but experience increased engagement by creatives or marketers later in the afternoon. Again, feel free to use these battle-tested benchmarks as a starting point and then let your own LinkedIn Analytics serve as your guide for refinement. Notice when your posts get the most interaction, try different times of day, and adjust accordingly-the best time to post is when your audience is most ready to engage with your content.
Best time to post on LinkedIn on Monday
the best time to post on LinkedIn on Monday is between 11 a.m. and 12 p.m.
Mondays on LinkedIn are usually slower in terms of engagement compared to midweek, but there’s still a sweet spot worth tapping into. According to the latest 2025 data from Sprout Social, the best time to post on LinkedIn on Monday is between 11 a.m. and 12 p.m. right when professionals are easing into their week and taking a breather from their morning workload.
Think of it as your chance to slide into their feed when they’re finally ready to scroll. Posts that drive motivation, industry insights, or tips on productivity stick best during this window. Avoid early mornings because that’s when people are stuck deep inside meetings and inboxes. Instead, schedule your content late in the morning to capture that moment when your audience is most receptive, energized, curious, and open to engaging.
Best time to post on LinkedIn on Tuesday
the best time to post on LinkedIn on Tuesday is between 8 a.m. and 2 p.m.
Tuesday is when LinkedIn really comes alive. By this point, professionals have settled into their workweek and are more open to engaging with content that helps them learn, grow, or get inspired. According to Sprout Social’s 2025 data, the best time to post on LinkedIn on Tuesday is between 8 a.m. and 2 p.m. That’s a wide window, perfect for testing what works best for your audience. Try sharing thought leadership posts, industry news, or actionable tips during mid-morning hours (9–11 a.m.) when users are most active and likely to engage.
Best time to post on LinkedIn on Wednesday
The best time to post on LinkedIn on Wednesday is at 8 a.m. or around noon
Wednesday is a golden day for engagement on LinkedIn. Midweek motivation, career tips, and insightful takes tend to perform best as users actively seek to find inspiration in new ideas to power their week. For posting on LinkedIn, Wednesday works best at 8 a.m. or around noon, when professionals are just starting their day or taking time out from busy schedules to scroll through their feed. These are prime moments for building visibility and driving meaningful conversations.
Best time to post on LinkedIn on Thursday
best time to post on LinkedIn on Thursday is between 8 a.m. and 12 p.m.
By Thursday, engagement remains strong, but attention spans start to shorten as the weekend approaches. That’s why the best time to post on LinkedIn on Thursday is between 8 a.m. and 12 p.m. Sharing wrap-up content, like weekly insights, case studies, or success stories, can help you stay top-of-mind before your audience checks out for the week. Make sure it’s clear, valuable, and easy to digest in order to capture their attention during those productive morning hours.
Best time to post on LinkedIn on Friday
best time to post on LinkedIn on Friday is between 7 a.m. and 2 p.m.
Fridays can be hit or miss depending on your audience, but they’re not a lost cause. ☕️ The best time to post on LinkedIn on Friday is between 7 a.m. and 2 p.m., with engagement peaking earlier in the day. Think of Friday morning as a lighter, more reflective time perfect for sharing end-of-week recaps, team wins, or feel-good company culture posts. Aim to post before noon when users are most active and before they mentally check out for the weekend.
Best time to post on LinkedIn on Saturday & Sunday
best time to post on LinkedIn on Saturday is between 7 a.m. and 10 a.m., and on Sunday between 6 a.m. and 8 a.m.
Weekends are quieter but not silent on LinkedIn. As most professionals disconnect, it sees a dip in engagement, yet Saturday and Sunday mornings can be fairly productive for industries such as marketing, education, and creative services. For posting on Saturday, the best times will fall between 7 am and 10 am, while on Sunday, it will fall between 6 am and 8 am. Strategically use these early parts of the day for evergreen content, thought-provoking reflections, or even posts with a more personal touch that connect on a human level.
Best Time to Post on LinkedIn by Industry (2025 Data)
In terms of posting on LinkedIn, the best time is not a one-size-fits-all solution, especially across different industries. Each sector has its own rhythm, audience behavior, and engagement patterns that shape when your content performs best.
For example, Education and Schools professionals remain most active mid-morning on weekdays. Financial Services and Government professionals do so at late mornings. Industries like Hospitals and Healthcare, Nonprofit and Civic, and Food and Beverage usually show engagement stretch into early afternoons. Conversely, the Travel and Hospitality industry thrives during midweek mornings.
Meanwhile, B2B Tech and SaaS, Retail (B2C), and Manufacturing or Industrial fare better during the standard business hours of Tuesday to Thursday. Here is a detailed breakdown of what times each industry will perform best at, allowing you to fully optimize your LinkedIn strategy and reach your audience when they’re most active.
- Education and Schools
- Financial Services
- Government
- Hospitals and Healthcare
- Nonprofit and Civic
- Food and Beverage
- Travel and Hospitality
- B2B Tech and SaaS, Retail (B2C)
- Manufacturing or Industrial
Regional and Industry Differences Matter
While the data provides a great starting point, there’s no one-size-fits-all “best time.” The optimal posting times can vary significantly based on two key factors:
- Audience Location: If your audience is global, post in time zones where your key segments are most active. A 9 AM post in New York is a 6 AM post in Los Angeles. Use LinkedIn Analytics to identify where your followers are located.
- Industry: A B2C retail brand might see engagement on weekends, while a B2B SaaS company will probably find the most success during the Tuesday-to-Thursday workweek window.
How the Algorithm & Early Engagement Work
The algorithm of LinkedIn loves a fast start. It gives priority to content that receives immediate engagement within the first hour of publishing. This initial traction tells the algorithm your post is valuable, and it will push it to a wider audience.
Here are a few quick tips to boost engagement right after you post: 💬
- Reply to comments quickly. This doubles your comment count and sparks conversation.
- Tag relevant people or companies mentioned in your post to notify them and encourage shares.
- Add 3-5 relevant hashtags to improve discoverability.
Pro Tip Box: Review your analytics every month to identify when your audience is most active and update your schedule accordingly.
How to Automate Your Posting Times
Manually posting at these precise times isn’t always practical. Using a scheduling tool ensures your content goes live at the optimal moment, even when you’re busy. This consistency helps you build momentum and gather reliable performance data.
With a reliable LinkedIn post scheduler, you can automate your publishing strategy, analyze engagement trends, and manage all your posts in one dashboard.
A great LinkedIn post scheduler allows you to plan your content calendar in advance, analyze what works, and refine your strategy without being tied to your screen.
While you’re optimizing LinkedIn, it’s worth reviewing image size for LinkedIn posts to ensure your visuals appear sharp and engaging across every device.
To complement your understanding of optimal posting times, it’s also helpful to explore broader tactics, such as various AI-powered social media engagement strategies, to create a more holistic approach. You can also explore the best practices for your image size for LinkedIn posts.
Conclusion: Test, Analyze, and Repeat
Ultimately, there is no single magic time to post on LinkedIn. The data from major studies provides an excellent starting point, but the “best” time is unique to your audience.
Success comes from a cycle of consistent posting, careful analysis of your own LinkedIn Analytics, and a willingness to adapt. Use these recommended times as your baseline, test different windows, and let your data guide you to the perfect schedule for your brand.
For more ways to elevate your strategy, explore our insights on social media content strategies to complement your posting schedule and maximize engagement.
Ready to turn these insights into effortless execution? Postiz allows you to schedule your LinkedIn content for all these optimal windows in advance, analyze your performance, and refine your strategy with a powerful, easy-to-use platform. Stop guessing and start scheduling with precision by visiting Postiz today.
