If you, as a marketer or a business owner, decided to be more active on LinkedIn to post regular content for your marketing goals, you’re on the right track! However, your presence needs to be consistent. That means you should regularly post useful content and engage with others. But it doesn’t have to be as time-consuming and difficult as you may think. There’s a better solution! With the best LinkedIn scheduling tool, you can confidently focus on other aspects of your business and let the tool take care of everything automatically. This can include planning, scheduling, and posting your content, saving you time and helping you stay consistent.

Keep reading as we explore why LinkedIn scheduling tools are a must-have for businesses and introduce the best tools for managing your activities. Plus, you’ll get to know about the features Postiz offers, paving the whole process for you! 

Why Do I Need a Scheduling Tool for My LinkedIn Account?

You don’t want to make your audience forget about you by not posting regularly or even overwhelm them with multiple posts every day! That’s why managing your LinkedIn account needs to be organized. With a scheduling tool for LinkedIn, you can plan all your posts at once and schedule them to go live automatically, instead of logging in every day to post something new. This also helps you maintain a steady flow of content without the stress of remembering to post daily.

Additionally, with a LinkedIn scheduling tool, you can see how your posts are performing, and what your audience likes best. Then, you can use this info to improve your content strategy. Of course, not every LinkedIn scheduling tool offers this option. Therefore, you should explore different tools and learn about their features to choose the one that best fits your needs. Don’t have time for that?! No worries, we’ve introduced the features of an ideal LinkedIn scheduler tool, as well as available options out there! Go ahead and read about their features carefully to make the best choice!

Top LinkedIn Scheduling Tools in 2024

Here’s a list of the best LinkedIn scheduling tools to help you understand which one is a better option for your marketing goals.

Postiz

All useful features in a LinkedIn scheduling tool for an efficient and effective workflow. 

• Easy scheduling using a content calendar
• User-friendly interface
• Suitable for personal brands, large businesses, and agencies
• AI Content assistant
• Offering specific LinkedIn tools (like LinkedIn font generator or bio generator)
• Teamwork organization
• Supporting multiple social media platforms 
• Detailed analytics and performance insights
• Excellent customer support

What do others say about Postiz?

We’re proud to have been helping different businesses grow by enhancing their presence on various social media platforms. 

Buffer

Making collaborations more effective between team members, while organizing the content.

• Known for simplicity and reliability
• Containing free plans
• Tracking engagement
• Collaboration with team members 
• Supporting different social media platforms
• Automated reports
• Suggesting hashtags

What is the possible downside of Buffer?

Buffer has limited audience engagement features, as well as lacking comprehensive social listening.

What do others say about Buffer?

Hootsuite

Perfect for larger teams and businesses that need advanced features.

• Detailed analytics
• Social listening 
• Social media engagement tools
• AI assistance for creating content, captions, and ideas
• Social media advertising tool
• Starts at $99 per month

What is the possible downside of Hootsuite?

Hootsuite used to have free plans, but not anymore. Plus, some users have reported calendar restrictions and expensive analytic and report features.

What do others say about Hootsuite?

Sprout Social

Powerful scheduling with a great focus on audience insights and engagement tracking.

• In-depth analytics, 
• Social media management features
• Customer relationship management (CRM) tools
• Starts at $199 per month

What is the possible downside of Sprout Social?

The prices are rather expensive than other alternatives.

What do others say about Sprout Social?

Loomly

Aimed at streamlining your workflow and boosting your engagement using various tools

• Automated publishing
• Dedicated content calendar
• Audience targeting and post sponsoring features
• Post optimization tips per social channel
• Organized collaboration and commenting system
• Starts at $32 per month

What is the possible downside of Loomly?

As reported, Loomly doesn’t offer comprehensive customization and analytics features.

What do others say about Loomly?

SocialBee

Maintaining a balanced content mix, while coming up with new unique ideas.

• Customized posting schedule
• AI content creation & strategy
• Content customization
• Visual content calendar
• Image editing
• Paid ads management 
• Starts at $24 per month

What is the possible downside of SocialBee?

SocialBee doesn’t include social inbox and social listening features. Additionally, the tool isn’t specifically designed for LinkedIn.

What do others say about SocialBee?

CoSchedule

Great for marketing purposes and a consistent social media presence.

• Social media strategy tools
• Customizable content calendar 
• Offering marketing products
• Offering AI-editor
• Containing a free plan

What is the possible downside of CoSchedule?

Though offering a free plan, the tool can be expensive for large teams.

What do others say about CoSchedule?

Sendible

Suitable for marketers to monitor, and analyze their social media content.

• Weekly training sessions
• Separate client dashboards
• Fast content sourcing
• Content creation tools
• Easy collaboration with team members
• Social media management tools
• Fast human support
• Starts at $29 per month

What is the possible downside of Sendible?

Sendible offers no AI assistant.

What do others say about Sendible?

Crowdfire

Organizing tailored pieces of content and controlling social media accounts.

• Tailored posts for social networks
• Containing a free plan
• Social media monitoring
• Analytics feature
• Ideas for content 

What is the possible downside of Crowdfire?

Content suggestions may not sometimes perform well to meet your needs and tastes. 

What do others say about Crowdfire?

MeetEdgar

Easily managing social media accounts, perfect for beginners

• Limitless content library
• Social media accounts performance real-time report
• Suitable for freelancers, side hustlers, and small businesses
• Creating evergreen content
• Content categories
• AI assistant for suggesting ideas and writing texts
• Starts at $29.99 per month

What is the possible downside of MeetEdgar?

MeetEdgar is not suitable for large businesses.

What do others say about MeetEdgar?

Later

 

One of the best Instagram scheduling tools, with other practical features for LinkedIn 

• You can schedule Instagram Stories and posts. 
• With a media library, it’s easy to access all your content materials. 
• You’ll benefit from the personalized insights.
• The tool also offers some features to help you create content quickly.
• There’s a “Link in Bio” tool to get traffic for your websites.

What is the possible downside of Later?

There are some issues with scheduling, as reported by some users.

What do others say about Later?

Pallyy

• It has a user-friendly interface, allowing beginners and professionals to use its features easily. 
• There are options to resize your images and edit them.
• You can automate the publishing of your posts. 
• Pallyy also offers detailed reports of your posts.
• With its practical option of link in bio, you can add your website or online store links to your profile.

What is the possible downside of Pallyy?

The tool may lack some of the advanced features, due to being new.

What do others say about Pallyy?

How Much Do LinkedIn Scheduling Tools Cost?

Here’s a table of all tools’ minimum plan prices to help you quickly compare them and make an informed decision about which one to choose. 

Tools	Starts at (Per Month)	Free Plan
Postiz	$29	⛌
Buffer	$5 (1 channel)	✓
Hootsuite	$108.05	⛌
Sprout Social	$199	⛌
Loomly	$32	⛌
SocialBee	$29	⛌
CoSchedule	$19	✓
Sendible	$25.96	⛌
Crowdfire	$7.48	✓
MeetEdgar	29.99	⛌
Later	$16.67	⛌
Pallyy	$18 (per Social Set)	⛌

What Is an Ideal LinkedIn Scheduling Tool?

If you’re confused about which scheduling tool for LinkedIn to choose, here’s a complete guide to everything you need to know.

Simple Structure & User-Friendly Interface

As a busy business owner, you cannot waste your time figuring out how scheduling, planning, and the tool work. Therefore, it should be easy to use with a clean, intuitive dashboard. The tool should also allow you to schedule posts easily to plan your content days, weeks, or months in advance. With a few simple clicks, you can set the date and time for each post, ensuring your audience sees regular posts.

Content Calendar

A visual content calendar helps you see all your scheduled posts at a glance. So this will make it easy to organize your content and ensure a balanced mix of posts. In a content calendar, you can add useful information related to your content, such as:

• Scheduled date
• Content type
• Post type (Article, update, image, video, poll, or other formats)
• Media attachments (Links, images, or videos)
• Content details
• Assigned author
• Target audience
• Additional notes

You can quickly drag and drop to reschedule if needed. Moreover, if you’re working with a team and have several content writers, a content calendar comes in handy. It can be a central place where everyone can see the planned content. You can set due dates for content creation, review, and scheduling. This way, everything is completed on time.

Analytics and Insights

A good scheduling tool has the necessary features to analyze your audience’s activity. So, it can suggest the best times to publish your posts. This can increase your reach and visibility. Plus, as the account owner, you need to understand how your posts perform. This way, you can make more informed decisions about your content strategy, and realize if it needs to be refined. An ideal tool offers detailed analytics, showing you metrics like likes, comments, shares, and click-through rates. These insights help you identify what works and what doesn’t.

Content Creation

LinkedIn’s new feature for content sharing allows you to turn content outside of LinkedIn into a post on the platform. However, a scheduling tool with relevant features that help you generate ideas, write copies, and edit images is a full package. With a content creation option, planning for publishes, and analyzing the performance, a scheduling tool is a perfect choice for your business. 

Reliable Automation

Set your goals, arrange the calendar, and leave the rest to the tool! The scheduler that you choose should reliably take care of everything, without you worrying about its performance. Reliable automation means you can trust the tool to handle your posts, freeing you from manual posting.

Responsive Customer Support

Last but not least, the customer support the tool provides is another key feature, meaning you should have peace of mind getting help whenever you need it. You may face technical bugs and troubleshooting issues during planning for your content. A responsive and helpful customer service ensures you’re never left alone dealing with these problems! So, make sure your chosen tool offers round-the-clock customer support.

Can I Schedule a Post on LinkedIn?

If you’d asked this question three years ago, the answer would have been a simple no! LinkedIn didn’t use to have a built-in feature to schedule posts directly on the platform. Therefore, account owners needed a third-party tool to help them plan for posting content. However, LinkedIn started offering a feature for scheduling posts, which is accessible when publishing your content on the platform. 

That said, equipping your account with a third-party scheduling tool brings several benefits. With these tools, posts go live automatically at the times you choose, even if you’re not online. Moreover, you can gain insights and analytics on how your content is performing.

How Does Postiz Make Scheduling Posts on LinkedIn a Breeze?

What if you could never worry about missing a post on LinkedIn again?! This is what Postiz is here for! Postiz provides you with everything you need to easily plan, schedule, and automate your content.

1. I know nothing about social media tools. What should I do?

We’ve got you covered! With Postiz’s user-friendly interface, scheduling your LinkedIn posts is as simple as a few clicks. This way, you can plan the time for publishing posts. So, no longer waste your time and focus more on other important tasks. 

1. How do I know when to post?
   Postiz analyzes your audience’s activity and suggests the best times to schedule your content. This way, you’ll be sure your audience will see your posts and engage with them.
2. Is there a way to understand if my posts are helpful?
   It’s ok to occasionally post a piece of content that doesn’t get enough engagement. What matters more is finding where the problem lies and improving your strategy. Postiz provides clear and easy-to-understand analytics to help you figure out which posts are performing better and which ones need improvements. 
3. What if I faced a technical bug at 3 a.m. and urgently needed to fix it right away?
   We won’t leave you alone! At Postiz, we offer 24/7 customer support to help you with any questions or issues.

How to Edit Scheduled Posts on LinkedIn?

Imagine you have your own scheduling tool on LinkedIn and create a post to publish at a certain time. Suddenly, you notice something wrong about the content, like a typo or misleading information. So, what do to now? Unfortunately, there’s no way to edit the content of the scheduled post. Instead, you can reschedule or delete it.

Final Word

LinkedIn has a competitive environment where everyone is trying to make their content stand out among others. So, staying consistent and engaging with the audience are two key factors. Let’s be realistic, no business owner has time for regularly creating ideas, posting content every day, and tracking audience engagement! Plus, what’s the point of hiring an admin when you can make the whole process automated using a tool? This is why you need a scheduling tool to help you save time and maintain a steady posting schedule. 

Among the top tools available, Postiz knows what you need for the best performance on social media, specifically LinkedIn. Postiz, as the best LinkedIn scheduler tool, organizes posts on LinkedIn, lets you know how they work, and gives you unique ideas about your content strategy. So, why wait? You can experience Postiz’s beneficial features right now!